Marketing Manager

We are a well-established, fast-growing Recruitment Consultancy based in the South East of Ireland, with ambitious plans to strengthen our presence both regionally and nationally. Our services span Permanent Recruitment, Temporary Staffing, and Executive Search. To support our continued growth, we are seeking a highly strategic marketing professional to elevate our brand and drive results across Ireland and targeted niche markets.

The Role:

We are looking for a marketing expert with a strategic mindset to take ownership of our marketing efforts, from planning to execution. This role requires someone who can think big-picture while also implementing detailed strategies to support our growth objectives. You’ll develop and oversee a comprehensive marketing plan designed to build our brand, expand our reach, and drive lead generation.

In this role, you’ll focus on aligning our marketing activities with business goals, using data-driven insights and strategic planning to execute campaigns that deliver tangible results. You’ll play a key part in positioning us as thought leaders, managing high-level initiatives such as brand strategy, campaign planning, and SEO optimisation.

Key Responsibilities:

Strategic Planning & Brand Positioning:

• Develop and implement a long-term marketing strategy to elevate our brand nationally and in targeted niche markets.
• Lead brand positioning efforts to establish us as experts in recruitment and thought leaders in our industry.
• Collaborate with leadership to align marketing plans with business objectives and growth goals.

Campaign Development & Execution:

• Design and execute multi-channel campaigns that drive awareness, engagement, and lead generation.
• Utilise data and analytics to inform campaign planning and optimise performance.
• Strategically launch new services and initiatives, ensuring effective go-to-market strategies.

Content & Thought Leadership:

• Plan and create impactful thought leadership content, such as blogs, articles, and whitepapers, to reinforce our expertise across industries.
• Oversee the development of all marketing collateral, ensuring consistent messaging and branding.

Digital Marketing & SEO Optimisation:

• Develop and execute digital marketing strategies, including SEO, paid ads, and content optimisation, to boost visibility and traffic.
• Analyse website performance and ensure the platform is fully optimised for user experience and lead generation.

Performance Analysis & Reporting:

• Monitor and evaluate the performance of all marketing activities, providing regular reports and insights to inform future strategies.
• Manage the marketing budget, ensuring maximum ROI on campaigns and initiatives.

Event & Partnership Management:

• Plan and manage strategic events, such as industry conferences and job fairs, to enhance brand visibility and attract new clients and candidates.
• Build partnerships with relevant organizations to amplify our reach and influence.

Skills & Qualifications:

• Proven experience in creating and executing strategic marketing plans that deliver measurable results.
• Strong background in campaign planning and management, with a focus on lead generation and brand development.
• Expertise in digital marketing, including SEO, analytics tools (e.g., Google Analytics), and paid media strategies.
• Excellent content planning and creation skills, with experience developing thought leadership materials.
• Strong project management skills, with the ability to oversee multiple initiatives simultaneously.
• Analytical mindset, capable of interpreting data and using insights to optimise marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively.

For immediate consideration, please apply directly to this job posting or email your CV to Sarah at sarah.dalton@hartleypeople.com

Hartley People Recruitment work to the highest ethical standards within our industry, and we value the trust you place in us when you send your CV. We guarantee that your CV will not be shared with any client without your prior consent and can offer a full consultation in confidence.

Job Types: Full-time, Part-time, Permanent

Benefits:

• Company events
• Flexitime
• On-site parking
• Sick pay

Schedule:

• Day shift
• Monday to Friday
• No weekends

Education:

• Bachelor's (preferred)

Experience:

• Marketing: 4 years (preferred)

Work Location: In person