OUTREACH COORDINATOR

DESCRIPTION

Job Summary:
The Outreach Coordinator is an integral member of the CCANY team who in partnership with Provider Engagement, Member Relations, Care Connection, and Marketing teams, support the mission of the CCO’s through outreach and relationship building with referral sources, prospective members and their families, and the community at large.

This position plays an important role in helping to raise awareness, promote Care Coordination services, and to expand our reputation in our regions. They are responsible for marketing the CCO’s to target audiences by creating relationships with potential referrers, scheduling, planning, and participating in community events that are focused on shared target audiences and will work closely with the Care Connection (Enrollment) team as a referral partner for that program.

The Outreach Coordinator must be skilled in leveraging relationships to:

1. Understands the goals of Care Coordination and the needed support services (e.g., health care, work opportunities, self-direction, residential programs, vocational and recreational activities) for and individuals/families served.

2. Develops and implements an awareness campaign strategy with potential referral sources.

3. Supports enrollment efforts and membership growth goals.

Essential Duties and Responsibilities:

• Designs collateral materials and messaging specific to an audience, assists in the creation of those materials, and to execute at community events.

• Creates enrollment opportunities for the CCO’s Care Connection (enrollment) team.

• Works collaboratively with CCO’s leadership to develop regional strategies and priorities for expanding membership.

• Prioritizes leads and adjusts strategy to fit requests from colleagues.

• Must be familiar with the core tenets of the Care Coordination Model and be able to speak at a high level delivering the value proposition of the model.

• Shares ideas and best practices with colleagues in other regions.

• Applies existing materials or develop new materials, in partnership with the marketing team, including targeted campaigns, brochures, mailers, letters, and other forms of marketing materials as needed, including written and electronic materials to meet the needs of the specific audience, market, provider, or service.

• Provides thorough, professional presentations to appropriate decision-makers, and or individuals and groups that may benefit from the CCO’s services.

• Provides insight into the CCO model, the I/DD community, and its competitive service advantage for members.

• Develops value proposition unique to audience; demonstrate how the benefits of membership participation in our CCO is equal to or better than competitors.

• Heavy prospecting and cold calling to service providers, social services organizations, committees on special education, medical and behavioral health providers, and other community resources serving prospective members.

• Develops and maintains computerized database of potential referrals sources within geographical service area of the CCO’s. Contemporaneously documenting all activities.

• Supports milestone ceremonies such as ground breakings, ribbon cuttings etc., event management.

• Travels to and attends community events representing the CCO’, occasional work will be required for special events on evenings or weekends.

• Provides all required reporting in a timely manner.

• Works with the Marketing team to highlight and publicize events and community participation on all social media including Facebook, Twitter, Instagram, YouTube, and LinkedIn, and assist with the management of the content calendar.

• Works in partnership with the Director of Outreach to use analytics to help inform design and implement messaging and campaigns.

• Works with the marketing team and Care Management staff to share examples of best practice and areas that demonstrate the value of the CCO tailored to the audience.

  • Metrics of Success include:

    • Number of new enrollment referrals.

    • Number of meetings or events held

    • Number of potential referral sources activated.

• Ensures compliance with all pertinent government regulations, and CCO policies, procedures, and operating standards.

• Models, promotes, and supports CCO performance values.

• Implements a continuous quality improvement process for department services and administrative functions.

• Cultivates relationships with school districts/Transition Coordinators, facilitate presentations with districts and families to educate and inform about services the CCO offers to young adults and timeframes for enrollment.

• Develops and maintains working relationships with OPWDD Regional Office(s), specifically the Aging-out/Transition Coordinators, with the goal of ensuring that the CCO is positioned as responsive when a referral is needed.

• Attends department/team meetings, trainings, supervisions, etc. as scheduled and in accordance with agency practice and policy. Complete all required training.

• Maintains confidentiality.

• Performs other duties, as assigned.

• Must possess a valid Driver’s License from New York, or a contiguous state (i.e., Connecticut, New Jersey, Pennsylvania, and Vermont) OR must have the ability to take ample public transportation to attend meetings in person in the community and in the office as needed.

QUALIFICATIONS

Education and Experience:

• Bachelor’s degree in the field of Business, Communications, Health Care or Public Administration or related field is required.
• Graduate degree (Masters, Doctorate) is preferred.
• At least 3 years of job-related experience, specifically in business development, more experience preferred.
• Ability to work autonomously, take initiative/be a self-starter. Must be able to see a project through to completion, experience as a team/project leader preferred.
• Demonstrated knowledge regarding OPWDD, DOH and Health Home Care Coordination, enrollment, and eligibility requirements.
• Proficiency with the use of the Microsoft suite including, outlook, Excel, Word, PowerPoint, and other software products used for tracking information/presentations.
• Absolute sense of integrity and personal commitment to serving people with I/DD and their families.
• Excellent interpersonal, communication, organization skills and a demonstrated ability to manage multiple tasks simultaneously.
• Demonstrate professionalism, respect, and ability to work in a team environment.

Salary : $31 - $32