What are the responsibilities and job description for the Digital Marketing Specialist position at Brown Bag Marketing?
Company Description
Brown Bag Marketing is an Atlanta Digital Marketing Agency that combines future-focused strategy with expert execution across traditional, digital, and social channels. The agency offers innovative solutions to help drive growth and convert leads, with services including paid media, SEO, CRM management, copywriting, design, development, and photo/video. We are located in Buckhead and are in the office a minimum of 2 - 3 days per week.
Role Description
As a Digital Marketing Specialist, you will be a key Digital Marketing Operations team member. This role encompasses executing, optimizing, and analyzing multi-channel digital marketing campaigns. In addition, you will be involved in paid media, marketing automation tools (HubSpot, Salesforce), and SEO. The ideal candidate will have some experience in digital marketing and a good understanding of marketing automation, operational processes, and marketing channels.
Desired Qualifications
- Digital Marketing skills and background knowledge
- Strong communication and presentation skills
- Ability to implement digital marketing campaigns
- Knowledge of SEO and SEM practices
- Experience with email marketing and lead generation tools
- Analytical and critical-thinking skills
- Strong organizational skills and productivity levels
- Bachelor's degree in Marketing, Advertising, or related field
- Google certifications preferred
- CRM/digital platform certifications preferred
We will consider a recent college graduate with a strong work ethic and a willingness to research and learn new things. Feeling comfortable with numbers and being naturally curious about the data behind the analytics is essential.
Salary : $55,000 - $68,000