Generator Specialist

Generator Sales Specialist - Richmond, VA

About the Job:

What we do & why you should come work with us:

• Canter Power Systems is the largest residential standby generator installer in the country!  We have experienced unrivaled growth over the last several years.  And, we are just getting started…
• Less than 5% of the US homes have standby generator systems today, and we can’t wait to be the leader as more homes have them installed.  We anticipate the market growing to 10% over the next few years, and we want to help lead this growth.
• Canter Power Systems currently offers our services in eight states adn is the largest provider of residential standby generator installations for Home Depot.  We are also the exclusive provider for additional utility partners around the country.
• We are experts at the generator installation process and we have created a business around it.  The only thing holding our continued growth back is the ability to communicate with our ideal customers, and that’s why we need you!

The problems we need your help to solve:

• How do we continue building a national sales team organization that can deliver predictable close rates across multiple different channels (social, print, tv & more)?
• How do we continue improving our close rates of in-home estimates and get better at communicating with our customers?
• How do we sell more and more generators?

Your responsibilities:

• We are hiring you to help build a new market for our growing sales force!
• As part of your role, you will be directly responsible for your area leads.  This includes meeting with prospects in their homes, sharing our product with them, matching what they need with their budget and figuring out a way to create a happy customer.
• Other general expectations and responsibilities will include:  becoming an expert in our product, value proposition and how we fill the market need, and keeping in sync with the rest of the Canter sales team regarding industry trends and the needs/voice of the market.
• The success of your role will initially be tied directly to your ability to sell our product to our prospects.

Your day-to-day:

• Initially, you will get the opportunity to learn all about our product and sales processes.  This includes but is not limited to:  participating in an in-class training to learn the ins and outs of generator sales, riding with our sales experts to learn about what they do, and eventually traveling back to sell on your own.  Our team will be there to help and assist whenever and wherever you need!
• Eventually, you will have full autonomy to take appointments in your area.  We will book appointments directly for yuo!
• You calendar will start filling with warm, qualified leads.  Additional outbound efforts are a bonus and will help you get to the top of the leader board.
• You will work around 60 appointments per month and improve your closing rate as you go.  Our team will make sure you have everything you need to be successful.

Qualifications:

• Sales experience is a must.
• A minimum of 5 years of proven work experience in direct consumer sales is preferred.
• Self-driven individuals who are motivated by a wonderful compensation & bonus structure are required

Compensation:

• Target annual compensation $85k

About Canter Power Systems:

Canter Power Systems is a Generac Power Premier Pro dealer and one of the largest independent installers of home standby generators in the US.

Canter Power Systems’ solution capabilities include residential backup generator systems, battery storage technology and preventative maintenance and residential field services.

Canter Power Systems has a long list of accomplishments, including being Home Depot’s largest national residential generator installer since 2007, being named Home Depot Service Provider of the year in 2022, and receiving the Generac Industry Excellence Award in 2021 and 2022, all while maintaining Generac’s Power Premier Pro Status since 2026.