What are the responsibilities and job description for the Paid Search Specialist position at Centerfield?
Hi, We're Centerfield.
Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.
The Opportunity...
Centerfield is looking for a talented Paid Search Specialist to join our team! This person will work closely with our talented Media Buying team to learn best practices in managing Pay-Per-Click (PPC) campaigns. You will handle the operations involved with launching and maintaining PPC campaigns including ad scheduling, tracking, and optimization.
\n- Paid Search Specialists help support Centerfield’s Media Buyers on pre & post campaign related tasks
- You will be responsible for coordinating traffic, helping monitor the delivery of advertising campaigns, and support the department with campaign maintenance
- Help identify and resolve issues that negatively impact campaigns
- Bid management, account architecture, and day-to-day monitoring of campaign performance
- Conduct keyword research for optimization — add new keywords or eliminate underperforming keywords
- Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed
- Excellent organizational skills and the ability to juggle multiple responsibilities at once
- Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking
- Extract campaign data & generate reports that summarize campaign performance
- Create and interpret performance reports to provide actionable insights
- Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization
- Bachelor's Degree
- 1-2 years of prior experience creating, managing, and optimizing Paid Search campaigns
- Advanced Excel skills – ability to complete VLOOKUPs and Pivot Tables
- Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.)
- Basic understanding of marketing KPIs search matrices such as CPC, CTR, CPA, and conversion rates
- Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
- Excellent organizational skills and the ability to juggle multiple responsibilities at once
- An independent worker with strong time management and organization skills
- Experience using Tableau
- Competitive salary semi-annual bonus
- Unlimited PTO – take a break when you need it!
- Industry leading medical, dental, and vision plans generous parental leave
- 401(k) company match plan – fully vested day 1
- Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
- Career growth – we enjoy promoting from within!
To learn more, visit us Here.
Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.
Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Salary : $67,000 - $70,000
