Digital Marketing Specialist

The purpose of this position is to implement, track, and optimize our digital marketing campaigns across all digital channels to enhance the city's online presence, engage with residents and stakeholders, and promote city initiatives and events. 
This class works under general supervision, independently developing work methods and sequences.  The essential functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the class as necessary.

• Develop and execute compelling, out-of-the-box-type digital marketing campaigns to increase brand awareness, drive website traffic, and achieve strategic objectives.
• Work with departmental leadership to optimize social media channels (e.g., Facebook, YouTube, Instagram, LinkedIn, etc.) to foster community engagement, share relevant content, and respond to inquiries and comments.
• Work with the Communications manager to use the city newsletter to launch campaigns, announcements, and event invitations and communicate effectively with residents, businesses, and stakeholders.
• Conduct keyword research, on-page optimization, and content creation to improve the city's search engine ranking and visibility.
• Monitor and analyze digital marketing performance metrics (e.g., website traffic, social media engagement, email open rates) to track campaign effectiveness and identify areas for improvement.
• Stay informed about emerging digital trends, tools, and technologies in the marketplace and government space, and recommend innovative strategies to enhance the city's digital presence.
• Collaborate with internal departments and external partners to align digital marketing efforts with broader communication and outreach initiatives.
• Ensure compliance with relevant laws, regulations, and policies related to digital marketing, data privacy, and accessibility.
• Support special projects and initiatives as assigned by department leadership.
• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

• Bachelor's degree in marketing, communications, digital media, or a related field; relevant certifications (e.g., Google Analytics, HubSpot) are a plus.

• Minimum of 2 years of experience in digital marketing, focusing on SEO, social media, and email marketing.
• Must possess and maintain a valid state driver’s license with an acceptable driving history. 
• Must be able to provide a portfolio containing samples of work.

PREFERRED EXPERIENCE

• Experience in a government or public sector environment

KNOWLEDGE, SKILLS AND ABILITIES:

• Proficiency in SEO tools (e.g., Google Keyword Planner, SEMrush, Moz, etc.), social media management platforms (e.g., Hootsuite, Sprout Social), and website content management systems.
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
• Creative thinker with a passion for innovation and keeping pace with evolving digital marketing trends and technologies.
• Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
• Collaborative team player with strong interpersonal skills and a customer-focused mindset. 
• Ability to use small office equipment and computers, and highly technical computer applications.
• Proven ability to cross-train and work well with a team.

PHYSICAL DEMANDS:
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

• Position entails being able to walk or run outdoors during coverage of special events, storm aftermath, or other natural disaster emergencies. 

WORK ENVIRONMENT:
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

• Involves routine and frequent exposure to:
• Bright/dim light; Dusts and pollen.
• Extreme heat and/or cold; Wet or humid conditions.
• Extreme noise levels, Animals/wildlife.
• Vibration; Fumes and/or noxious odors.
   Traffic; Moving machinery.

WORK HOURS
Monday-Friday 8am-5pm (Role requires flexibility with hour/days of work as may be required to work nights, weekends and holidays to meet the business needs of the City.)

AMERICANS WITH DISABILITIES ACT COMPLIANCE
The City of Deerfield Beach is an Equal Opportunity Employer.  ADA requires the City to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.

ESSENTIAL SAFETY FUNCTIONS
It is the responsibility of each employee to comply with established policies, procedures and safe work practices. Each employee must follow safety training and instructions provided by their supervisor. Each employee must also properly wear and maintain all personal protective equipment required for their job. Finally, each employee must immediately report any unsafe work practices or unsafe conditions as well as any on-the-job injury or illnesses. 
Every manager/supervisor is responsible for enforcing all safety rules and regulations. In addition, they are responsible for ensuring that a safe work environment is maintained, safe work practices are followed, and employees are properly trained.

EMERGENCY MANAGEMENT RESPONSIBILITIES
Note: During emergency conditions, all City employees are automatically considered emergency service workers.  City employees are subject to being called to work in the event of a disaster, such as hurricane, or other emergency situations and are expected to perform emergency service duties as assigned.

The City of Deerfield Beach values the service veterans and their family members have given to our country and supports the hiring of returning service members and military spouses.

Salary : $57,953 - $75,328