Manager, Market and Consumer Intelligence

Company Name: Corby Spirit and Wine Limited Location: Toronto, ON, Canada Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada. Why work at Corby? Because we are a great place to work! And we’re not the only ones who think so. Corby was named one of Canada’s Best Workplaces for 7 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices. Position Summary and Purpose Our shift towards Demand is consistently applied across our operating model and is at the core of our annual Brand growth strategy. The Manager, Market & Consumer Intelligence will support Corby’s overall business strategy by providing recommendations grounded in both market opportunities and the voice of the consumer. Specifically you will: Act as internal advocate for demand space strategy by understanding consumer occasions, and using this lens to guide the organization (including both Marketing and Commercial teams) from portfolio strategy through to consumer journeys (path to purchase) Support business planning and forecasting by articulating consumer behaviour and market opportunities, including relevant consumer and product trends, whitespace opportunities and competitive analysis Act as the voice of the consumer throughout the organization, providing fact-based recommendations based on consumer and shopper insights Support Corby by bringing best in class solutions, tools, thought leadership and insights from a variety of sources including Pernod Ricard global teams and external partners Lead campaign evaluation from a consumer insights point of view, working with our Marketing Effectiveness team to tell the complete story on campaign performance and making recommendations for future plans Primary Responsibilities Contribute to Corby’s portfolio prioritization vision and implementation. Monitor against key battleground KPIs and provide optimization recommendations as required Refreshing demand space work as needed, while working to integrate demand space strategy across the organization. This includes ensuring brand, communication and innovation strategies are centered on winning in key demand spaces, while working with commercial teams to integrate consumer journeys learnings into our strategy to win at the point of purchase Develop consumer occasion and channel playbooks that provide actionable, specific guidance on how to win with consumers, including identification of touchpoints that support both brand building and conversion driving initiatives Monthly market overviews on consumer behaviour and industry opportunities, support Sales forecasting Conduct consumer and shopper research including methodological recommendations, scoping, designing, running studies and reporting of data across a variety of tools and vendors Support Corby’s consumer and shopper insights function across brand equity tracking, concept testing, creative testing, campaign evaluation, social listening / share of search, shopper panel data, competitive ad spend and more Using path to purchase study, provide guidance on media and channel strategy within brand plans Lead Canadian Whisky forecasting initiative, working cross functionally with brand marketing, sales, export and operations teams to ensure proper planning of whisky stocks Key Competencies and Experience Strategic thinker that can think big, drive vision and strategy while also distilling actionable outputs simply for teams to execute against Strong communicator and presenter that can galvanize teams around fact based insights Strong capacity to energize groups and bring stakeholders together to collaborate Strong organizational and planning skills, forward thinker Thinks laterally about data, integrating various inputs into a holistic view. Drive insights and compelling storytelling out of data signals Minimum of 5 years’ experience in a consumer insights, strategy or brand management role Minimum of bachelor’s degree, preferably in Business Administration with a concentration in Marketing Proficient in MS Office (specifically excel for analysis and PowerPoint for presentations) In Exchange we say cheers to great perks, Competitive Total Rewards, Hybrid work style, mental fitness coaching, well-being days, product allotment, global career opportunities & annual bonus opportunities and many more. We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender. Corby Spirit and Wine Ltd is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at Accessibilty.Canada@pernod-ricard.com Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto. Job Posting End Date: Target Hire Date: 2023-11-16 Target End Date: Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160 markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis. Pernod Ricard is also a United Nation’s Global Compact LEAD company.