Marketing Specialist

• Upon submitting your application, please submit a portfolio as well. If you have any questions on this, please email recruiting@duluthymca.org
  
  

Job Title: Marketing Specialist

FLSA Status: Non-Exempt

Job Type: Full-time

Reports to: Marketing Director

Revision Date: 5/20/2024

Full-Time Benefits

• Retirement accounts (You can contribute at any time, but the Y will contribute 12% after two years of service with 1,000 hours in each of the two years)
• Medical, Dental, Vision, and Life Insurance Plans 
• Medical and Dependent Flexible Spending Accounts available
• Long and Short-Term Disability Coverage
• Employee assistance program
• Complimentary nationwide 2 adult family membership to the Y
• Discounts on programs, summer camps, YMCA Camp Miller
• Paid time off (About 120 hours / year and starting with 40 hours)
• Paid parental leave
• Subscription to the Calm app
• Bereavement leave
• Paid holidays
• Team member referral program
• Employee engagement and appreciation activities
• Growth and development opportunities 
• Free parking
• Leadership certification and related training offered and encouraged
  
  

Summary/Objective Supports organizational marketing strategy and brand identity for Y membership and programs through social media channels with a strong emphasis in photo/video content. Works to strengthen our mission through social media.

Our Culture

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you.

Essential Functions

• Social Media Management
• Generates, edits, publishes and shares content (text, images, video, etc.) for the YMCA’s Social Media and other relevant platforms.
• Executes posting schedule and respond to comments.
• Community Outreach
• Develops, produces, and distributes information necessary to promote assigned YMCA program and/or special events.
• Represents the Y at community events and other tabling opportunities.
• Connects with media outlets regarding events taking place around the Y.
• Graphic Design Work:
• Designs and produce posters and flyers announcing the YMCA’s programs, events, and services.
• Develops design concepts, selecting appropriate graphics, typestyles, papers, and colors and creating designs.
• Applies the Y brand to the design concepts.
• Fosters an inclusive environment appreciative of differences in the workplace. Meaningfully participate in and lead efforts to support the Y’s commitment to equity and diversity.
  
  

YMCA Competencies

• Mission Advancement : Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.
• Collaboration : Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.
• Operational Effectiveness : Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.
• Personal Growth : Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths, and limitations and how they affect relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
  
  

Supervisory Responsibility

The Marketing Specialist will not be responsible for supervising others.

Work Environment

The Marketing Specialist will work in an office setting and utilize office equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee is frequently required to sit and reach and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
  
  

Position Type/Expected Hours of Work

This is a full-time position and hours will depend on the needs of the association.

Travel

Travel will be necessary to other office locations for the Duluth Area YMCA and local non-YMCA meetings and events.

Required Education And Experience

• Pursuing or received a degree in related field.
• Strong written, oral, and interpersonal communication skills required.
• Proactive and highly organized, with strong project management and planning skills.
• Self-motivated and able to take initiative.
• Ability to plan and a passion for strategy.
• Commitment of supporting principles of equal opportunity and affirmative action to achieve a diverse work environment.
  
  

Additional Eligibility Qualifications

• Successful completion of a background check.
  
  

EEO Statement

The Duluth Area Family YMCA (the Y) provides equal employment opportunities (EEO) to all employees and applicants for employment without regards to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the Y complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation, and training.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Salary : $15