VP of Operations

• The VPO will achieve and exceed the Company’s sales plans and KPI’s (Key Performance Indicators).
• The VPO is responsible for planning and implementing sales, both short and long range, targeted toward existing and new markets.

• Drive the achievement of financial results, ensure profitability, and the highest level of performance for each club. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

• Develop and manage sales operating budgets.

• Ensure that each club has the appropriate key performance indicators in place to accurately predict the achievement of the expected and actual financial performance for each club.

• Work with Marketing in order to develop measurable and specific sales and marketing efforts on a consistent basis.

• Work with all General and Fitness Managers to ensure club profitability.

• Manage, hire, and train GM’s and FM’s
• Evaluate club performance in sales and KPI’s by ensuring that each General Manager completes and reviews weekly productivity reports. Provide additional coaching when needed to meet these goals and address unsatisfactory performance promptly and appropriately.

• Review and analyze sales performances against programs, quotes and plans to determine effectiveness.

• Model and manage effective supervision to drive sales by consistently delivering exceptional customer service and ensure each club is immaculate and staffed appropriately

• Analyze and monitor the sales and expense figures for each club location, provide feedback and make recommendations for improvement in order to ensure that club profitability is maximized and present district sales for feedback and recommendations.

• Develop and implement sales training for all levels, including all new hires and continuing education for employees of all positions- Management, Front desk and Personal Trainers.

• Provide recommendations to management for existing and new growth opportunities and market insights. Partner with management to influence future divisional growth strategies.

• Create member feedback tools and develop action plans for improvement.

• Understand the competitive health club industry landscape within the Districts and communicate opportunities. Monitors competitor products, sales and marketing activities.

Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch’s signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.