What are the responsibilities and job description for the Marketing Manager position at Franke?
Date: Mar 24, 2023
Location: Smyrna, TN (Tennessee), US
Company: franke
About Franke
We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.
The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.
About the job
This role is responsible for marketing efforts for Franke Coffee Systems North America. The focus will be 1) market research and 2) digital marketing.
Your tasks
- Responsible for all market research & insights pertaining to: Channel Insights, Coffee Category, Competition within the industry, Customer Targeting
- Report executive summaries with learnings and insights gained to leadership team and sales from purchased reports, industry events & webinars
- Foodservice channel knowledge a plus for QSR, Bakery/Café, and C-Store.
- Identifies, analyzes, and maintains an understanding of both the industry and key relevant trends; prioritizes and applies this knowledge to key marketing initiatives.
- Collaborates with team and works independently delivering research and insights to the team.
- Works cross functionally to introduce new trends and competitive data to Sales and Leadership
- Competitive Tracking, Analysis & Reporting
- Coffee Competency
- Challenger sales lead (supporting customer presentations with relevant trend support, insight messages, etc.)
- Market Sizing Research - US Market Share, work with global
- Use research and insights to drive digital strategy for SEO & SEA Strategy
- Manage and report performance on the following digital platforms: Website, Webshop and Customer Portal
- Contributes to the development of strategic marketing plans
- Reliable attendance and ability to travel is a must
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Management — Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
- Sales and Marketing — Knowledge of key marketing and sales principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Design — Knowledge of design techniques, tools, and principals involved in communicating and promoting brand awareness.
- Language Skills: Advanced Skills - Ability to write, edit, and proofread documents such as brochures, white papers, case studies, brochures, etc. Ability to design and/or proof designs and layouts. Ability to speak effectively before groups of customers or employees of an organization.
- Mathematical Skills: Intermediate Skills - Ability to calculate figures and amounts such as product pricing and discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
- Reasoning Ability: Intermediate – Ability to apply common sense understanding to carry out instructions furnished in written, oral, or graphical format. Ability to deal with problems involving several concrete variables in standardized situations.
- Computer Skills: MS Word, MS PowerPoint, MS Excel, Adobe Creative Suite: Photoshop and Indesign
Contact details
For more information see: www.franke.com
Important information for all executive search companies, headhunters and HR consultants
The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.
Salary : $68,600 - $86,900
