Marketing Digital Program Manager

Job Description:

We are looking for a Marketing Program Manager is responsible for overseeing and managing the use of Marketing Cloud tools to implement digital marketing strategies. This role ensures that all marketing automation initiatives are delivered on time, within budget, and meet business objectives. They collaborate with various stakeholders, including marketing teams, developers, and IT teams, to execute successful campaigns and integrations within the Salesforce ecosystem.

Roles & Responsibilities

• Manage the planning, execution, and delivery of Marketing projects, ensuring alignment with business goals and objectives.
• Develop detailed project plans, timelines, and budgets, and ensure project milestones and deadlines are met.
• Identify and mitigate project risks, ensuring smooth execution and timely delivery.
• Serve as the primary point of contact for stakeholders (marketing teams, developers, IT, and third-party vendors) throughout the project lifecycle.
• Communicate project progress, status updates, and risks to stakeholders and senior leadership.
• Coordinate cross-functional teams to ensure alignment and collaboration across departments.
• Identify areas for process improvement and implement best practices for project management and execution.
• Oversee the planning and execution of campaigns, ensuring they are delivered accurately and on time.
• Work closely with marketing teams to define automation workflows and customer journeys
• Ensure that email campaigns, push notifications, and other customer touchpoints are properly tested and optimized.
• Ensure data accuracy, compliance with data protection regulations (such as GDPR), and high-quality customer experiences.
• Monitor and evaluate project outcomes against goals, providing post-project analysis and recommendations.
• Report on campaign performance and project outcomes, including KPIs like engagement rates, open rates, and conversions.
• Provide insights for future improvements and adjustments to marketing strategies.
• Provide training and support to internal teams on best practices for using Salesforce Marketing Cloud tools.
• Troubleshoot and resolve any issues related to the project or platform functionality.

-Thanks,

Praveena Kanakanti

E: praveena@gacsol.com