Remote Director of Marketing | Health-Tech Startup

Job Overview

We are an innovative startup committed to transforming access to health and wellness solutions. Our goal is to empower individuals on their wellness journeys by providing a diverse selection of health products through an intuitive digital platform. By utilizing telehealth services and a direct-to-consumer model, we strive to make personalized treatments affordable and accessible to everyone. Our platform connects customers with licensed professionals for online consultations and prescription fulfillment, merging advanced technology with customer-oriented care to redefine the healthcare experience.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aimed at customer acquisition, retention, and ROI across various digital platforms including Google, Facebook, and Bing.
• Lead initiatives focused on growth marketing to significantly increase our customer base.
• Direct product marketing strategies to effectively promote our digital health services.
• Manage relationships with digital agencies and oversee affiliate partnerships to enhance outreach and drive customer acquisition.
• Collaborate with cross-functional teams to align marketing initiatives with the overall brand and user experience.
• Utilize data analysis to assess campaign performance and optimize marketing strategies.
• Oversee the marketing budget, ensuring alignment with performance targets and maximizing efficiency.
  
  

Required Skills

• Over 7 years of progressive experience in marketing, including a minimum of 3 years in a leadership capacity.
• Demonstrated success in growth marketing and customer acquisition, particularly in direct-to-consumer campaigns.
• Strong analytical capabilities with expertise in marketing analytics tools.
• Proficient in paid search, social media advertising, and performance marketing.
• Experience in managing creative pipelines for digital advertisements.
• Proven ability to navigate and thrive in a remote work environment.
  
  

Qualifications

• A minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.
• A proven track record of contributing to revenue growth within the range of $20-30 million through effective marketing strategies.
• Experience managing a marketing budget of at least $250k monthly.
• Familiarity with health-tech, telemedicine, or related fields is highly desirable.
• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
  
  

Career Growth Opportunities

This role offers the opportunity to lead and cultivate a world-class marketing program within a rapidly evolving Health-Tech startup, providing significant potential for professional development and the ability to make a meaningful impact in the health and wellness industry.

Company Culture and Values

We pride ourselves on fostering an inclusive and collaborative work environment that encourages innovation and teamwork. Our fully remote structure allows for flexibility, empowering self-starters who excel in a dynamic setting.

Compensation And Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible work schedule with remote options.
• Opportunities for continuous professional growth and development.
• An inclusive and collaborative workplace culture.
  
  

Employment Type: Full-Time