Remote Regional Marketing Specialist | WFH Opportunity

Job Overview

We are excited to announce an opening for a Regional Marketing Specialist to join our innovative and results-oriented team. This fully remote position is ideal for an individual who thrives in a dynamic environment and is deeply passionate about driving marketing success.

In this role, you will spearhead the creation and execution of comprehensive omnichannel marketing campaigns aimed at engaging our target audiences and generating demand for our sales team. Your analytical prowess will be crucial in aligning our marketing initiatives with overarching business goals, and your adaptability will help you stay ahead of market trends.

Key Responsibilities

• Conduct extensive market research to pinpoint trends and opportunities within key markets across the United States.
• Formulate a regional annual marketing strategy with clear quarterly objectives, converting strategic marketing goals into actionable campaigns and projects.
• Lead the design and execution of omnichannel marketing initiatives, producing compelling content and partnering with channel specialists to guarantee consistency.
• Develop detailed project proposals, campaign briefs, and evaluation reports to guide execution, track ROI, and facilitate continuous improvement.
• Collaborate effectively with sales and cross-functional teams to create and implement an Account-Based Marketing (ABM) program tailored to prospective clients.
• Build strong relationships with sales teams, ensuring that marketing campaigns are aligned with sales strategies.
• Leverage database insights and segmentation methodologies to optimize audience targeting.
• Oversee direct mail campaigns and manage the regional event calendar.
• Participate in and support trade shows, conferences, and local events, measuring their impact on marketing goals.
  
  

Required Skills

• 3-5 years of demonstrated experience in a Regional Marketing Specialist role or a comparable B2B marketing position, with a robust understanding of demand generation and marketing best practices.
• Proficiency in marketing automation tools and CRM systems, with the capability to analyze data for informed decision-making.
• Exceptional communication, presentation, and organizational abilities, with a dedication to delivering high-quality work across all initiatives.
• A proactive and independent mindset, capable of managing multiple projects while prioritizing effectively.
• An inquisitive nature with a strong problem-solving orientation to refine strategies and tackle challenges.
• Creativity and adaptability to introduce innovative ideas that enhance engagement and drive growth.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field is required; a Master's degree is preferred but not mandatory.
• Proven experience in leading successful marketing initiatives within a B2B context.
  
  

Career Growth Opportunities

This role offers abundant opportunities for professional development, including collaboration with diverse teams and the potential for career advancement within an internationally recognized organization.

Company Culture and Values

Our company is dedicated to fostering a supportive work environment that values individuality and inclusivity. We pride ourselves on providing personalized attention to each candidate and maintaining a culture of collaboration and innovation.

Networking and Professional Opportunities

Joining our team opens doors to invaluable networking opportunities, skill development, and collaboration in a thriving professional environment.

Employment Type: Full-Time