President

President

Job Description

Position Title: General Manager/President

Industry: Online Influencer Marketing | B2C

About Us

Our client is a trailblazer in influencer-driven marketing, helping B2C brands connect with young adults through authentic, impactful campaigns. We partner with online influencers to create innovative strategies that drive engagement, build brand loyalty, and deliver measurable results. Our dynamic team thrives on creativity, data-driven decision-making, and a passion for reshaping how brands interact with their audience.

Position Overview

The General Manager/President will lead this group into its next phase of growth. This role is responsible for setting the company’s strategic direction, managing the P&L, and fostering a culture of innovation and excellence. Additionally, the role includes securing investment and funding opportunities to scale operations, expand market presence, and support company growth initiatives.

Key Responsibilities

Strategic Leadership

• Develop and execute a long-term vision and strategy for growth, innovation, and market leadership.
• Identify emerging trends in influencer marketing and position the company as an industry leader.
• Align business goals, team priorities, and client needs to ensure consistent success.

P&L Management

• Take full ownership of the company’s profit and loss (P&L), driving profitability and sustainable growth.
• Oversee financial planning, budgeting, and forecasting for operational efficiency.
• Monitor key performance indicators (KPIs) and implement corrective actions as needed.

Fundraising and Capital Investment

• Develop strategies to secure funding through venture capital, private equity, or other investment opportunities.
• Build strong relationships with potential investors, presenting the company’s vision and financial performance.
• Optimize the use of capital to fuel growth, expand the influencer network, and enhance technology platforms.
• Invest in cutting-edge tools, talent, and partnerships that align with the company’s strategic goals.

Operational Excellence

• Oversee daily operations, ensuring efficiency, scalability, and profitability.
• Refine processes to optimize campaign execution and deliverables.
• Collaborate with cross-functional teams to ensure seamless coordination across departments.

Business Development & Client Management

• Drive revenue growth by securing partnerships with leading B2C brands targeting young adults.
• Cultivate and maintain relationships with key clients to ensure satisfaction and retention.
• Lead contract negotiations and oversee pricing strategies to align with market trends.

Influencer Network Expansion

• Expand and nurture the company’s network of influencers across platforms like Instagram, TikTok, and YouTube.
• Develop programs to attract and retain top-tier influencers aligned with client goals.
• Leverage analytics to identify high-impact influencers and track campaign performance.

Team Leadership & Culture

• Build and mentor a high-performing team, fostering collaboration and professional growth.
• Cultivate a culture of creativity, innovation, and accountability.
• Champion diversity and inclusivity in influencer partnerships and hiring practices.

Qualifications

Required Experience

• 10 years in marketing, media, or related fields, with 5 years in a senior leadership role.
• Proven experience in influencer marketing and B2C brand strategies targeting young adults.
• Demonstrated success in P&L management, driving profitability, and scaling operations.
• Proven track record in fundraising and securing capital investments.
• Strong strategic thinking, decision-making, and leadership skills.

Education

• Bachelor’s degree required; MBA preferred.

Preferred Skills

• Familiarity with social media analytics tools and platforms.
• Experience managing growth-stage companies and capital allocation.
• Strong network within the influencer marketing ecosystem.
• Knowledge of SEO, online marketing, branding, product manufacturing, and private equity (PE).

What We Offer

• Competitive compensation package, including base salary, performance bonuses, and equity options.
• Opportunity to lead a cutting-edge company in the rapidly evolving influencer marketing space.
• A collaborative, innovative work environment with a passionate and talented team.

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