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Paid Search + Marketing Manager

Human Touch Home Health Care
Washington, DC Other
POSTED ON 12/12/2024 CLOSED ON 1/10/2025

What are the responsibilities and job description for the Paid Search + Marketing Manager position at Human Touch Home Health Care?

We are looking for an Marketing Manager to join our team. The position will manage our paid marketing programs across multiple verticals & markets. Proven account management and leadership experience are essential to be successful in this role.

Responsibilities

  • The position will manage our paid marketing programs across multiple verticals & markets
  • Work within our in-house digital marketing team to deliver performance goals
  • Daily duties include ensuring best practice PPC strategies are executed to high standards to deliver business goals
  • You will need to demonstrate you can leverage automated bidding to deliver business goals
  • You must demonstrate you can analyse data and explain PPC performance
  • You must demonstrate you can work with our Google and Microsoft account managers to deliver performance goals
  • You must be able to demonstrate you can generate ideas to strengthen account performance
  • You must show you can effectively manage people with 1 or 2 direct reports
  • You must be able to delegate tasks effectively to ensure deadlines are delivered

Qualifications

  • Proven account management and leadership experience are essential to be successful in this role
  • If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on!
  • You must show you can communicate well with multiple stakeholders in the business to deliver performance goals (Business Development, Data, Engineering, SEO, Compliance & Finance)
  • You must be able to demonstrate you can accelerate account performance by effective use of Beta's and testing
  • Highly motivated individual with a proven track record for exceeding expectations
  • You are enthusiastic about search marketing and are looking forward to new opportunities to develop your PPC skills and people management skills while growing and developing as a person
  • You are an analytical-minded person, and you enjoy complex problem-solving
  • You enjoy working in a team environment and look forward to supporting the team and business to meet required goals

Salary : $22 - $25

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