Product Marketing Manager

Company Overview

Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more. Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services.

Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity, collaboration, enthusiasm, and effort.

Product Marketing Manager Overview:

We are looking to add a self-directed Product Marketing Manager to own our flagship products, iiQ Ticketing and iiQ Assets. As a Product Marketing Manager, you will collaborate with Product, Sales, Marketing, and Leadership to build effective messaging and positioning to support both GTM and retention-focused efforts. Key functions include refining messaging and positioning, product launches, market research, competitive analysis, building and supporting sales enablement efforts, and strategic content creation to drive marketing-focused pipeline and demand.

Product Marketing Manager Responsibilities:

Product Positioning, Messaging & Insights

• Using market intelligence, tailor product messaging and positioning, identify target customers, understand competitor offerings, and keep up with industry trends.
• Conduct ongoing competitive analysis and customer research to inform positioning and launch strategies.
• Understand, document, and refine K-12 IT buyer personas, including where they get information, and the who, what, when and why behind the decisions they make.
• Gather customer feedback through market research, customer interviews, win/loss analysis and become the “voice of the customer” at iiQ.
• Track and analyze product adoption metrics to assess success and identify areas for improvement.
  
  

Marketing & Campaign Execution

• Work in partnership with Lifecycle Marketing to drive pipeline through content activations and identifying persona needs campaigns that generate leads and build brand awareness.
• Own and define campaign themes and develop tentpole content in support of marketing campaign objectives, such as webinars, whitepapers, and e-books .
  
  

GTM Strategy and Execution (Roadmap/Product Support)

• Own the end-to-end execution of major product and feature launches, from strategy to post-launch analysis.
• Develop and maintain detailed launch plans, timelines, and cross-functional coordination.
• Lead launch readiness meetings and track alignment with go-to-market goals.
  
  

Sales Enablement Customer Success Support

• Partner with sales enablement and customer success in equipping both pre-sale and post-sale teams with enablement and collateral (e.g., case studies, one-pagers, demo scripts) to communicate the product’s value effectively.
• Partner with Customer Success to understand adoption trends across market segments, and support retention strategy and development
  
  

Product Marketing Manager Requirements:

• 5 years of Product Marketing experience, preferably in a SaaS business (experience in K-12/EdTech Markets is a plus).
• Demonstrated understanding of the customer journey from lead generation through opportunity and product lifecycle from concept, through to development, launch, and support.
• Proven track record of managing an aggressive product roadmap and leading launches successfully
• Experience developing product positioning, messaging, and buyer personas, and building awareness and adoption of value-based messaging across teams
• Experience leading projects and project teams while balancing competing priorities
• Experience in using messaging to create supporting collateral and resources for Sales and Customer Support
• Excellent written and verbal communication skills
• Strong collaborative, cross-team abilities, understanding how to prioritize competing business objectives across stakeholders.
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced environment.
• Atlanta-based preferred.
  
  

What makes Incident IQ different:

• We facilitate whole-person growth where employees can develop personally as well as professionally.
• We offer an energetic and collaborative environment; everyone’s opinion matters!
• We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
• We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!
  
  

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).

Incident IQ is an Equal Opportunity Employer