Senior Product Marketing Manager, Workforce Optimization

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity, and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We have received recognition numerous times as a top place to work, most recently ranking on Glassdoor’s “Best Places to Work in the U.S. 2024” list, and U.S. News & World Report’s “Best Companies to Work for 2024” list. In addition, we have been recognized for having one of the country’s Top 50 Midsize Early Talent Programs by RippleMatch’s 2024 Campus Forward Awards. There is no better time to be a part of Insperity, and our best work is yet to come. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family, or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

Senior Product Marketing Manager, Workforce Optimization

We are currently seeking a Senior Product Marketing Manager, Workforce Optimization to join our team.

This position is responsible for being an expert in Workforce Optimization (WO), deeply understanding the features and capabilities of the product. This role requires expertise in the markets in which the Company competes, including competitive positioning. This position will partner closely with product management, sales, and services to develop clear, compelling, and differentiated value propositions and messaging. This role will also work with campaign planners to ensure that messaging is effectively incorporated into the Company’s marketing campaigns. Partners with stakeholders across the business to ensure enabled routes to market. This position also serves as a mentor and example for other team members supporting continuous improvement initiatives and coaching from department leadership.

RESPONSIBILITIES:

• Becomes an expert in the market, audience, region(s), and product. Identifies market size and addressable market for product and region(s). Understands market trends and directions for product and region(s). Articulates how the WO product addresses market needs. Builds competitive positioning at product capability level, directly against competitors.
• Applies market and audience insights to build differentiated value propositions and compelling messaging for the WO product(s), aligned to target buyer segments. Defines buyers and users for the WO product, including development of buyer persona profiles. Develops value prop and messaging, focused on how the product solves market problems. Tests and refines value propositions and messaging with customers, analysts, and sellers. Utilizes NPS results and client feedback to drive product and journey improvements.
• Partners with campaign planning to ensure product messaging is effectively incorporated into the Company’s marketing campaigns, aligned to business goals. Supports sales to achieve Worksite Employees (WSEE) and retention/renewal rate targets. Builds and leads go-to-market and launch/release plans aligned to product roadmap. Influences customers, analysts, media, etc., to accept value delivered by the WO product. Provides guidance on optimal positioning, tactics, segments, and channel mix. Ensures compelling end-to-end content journeys for the WO product, in collaboration with content marketing.
• Ensures an enabled route to market that can achieve targets for the WO product. Understands full deal flow – pipeline metrics and forecasts, conversion rates throughout the funnel, average deal size, length of sales cycle, customer acquisition cost, product feature adoption rate, and customer lifetime value. Partners with sales enablement to ensure completion of effective sales enablement and training materials for all routes to market.
• Serves as a mentor and example for other team members, a first-line peer resource, supporting ongoing training and development of team, continuous improvement efforts and initiatives, and coaching from department leadership.
• Maintains commitment to the successful achievement of team and organizational goals through a desire to participate with and help other members of the team.

QUALIFICATIONS:

• Bachelor’s Degree in Business, Marketing, a related discipline, or equivalent work experience is required. MBA is preferred.
• Five to seven years of product marketing experience in a related B2B field is required. Seven years of product marketing experience in related B2B field is preferred.
• Demonstrated campaign management experience and skills, preferably in a B2B technology or services industry.
• Strong strategic and analytical skills.
• Effective problem solving, decision-making, and conflict resolution abilities.
• Project management skills and the ability to handle multiple projects.
• Proficient in the use of Microsoft Office programs and demonstrated ability to learn other computer applications as needed.
• Excellent written and verbal communication skills.
• Communicates tactfully and effectively, both verbally and in writing, and maintains effective work relations with those encountered in the course of employment.

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.