Marketing Retention Specialist

Job Title: Marketing Retention Specialist

Location: On-site Orem, Utah

Job Type: Full-time

Exempt: 55,000-65,000 (based on experience)

Company Overview:

At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life.
That’s why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.

Job Overview:

We are seeking a full-time Retention Marketing Specialist to join our growing company and spearhead our email and SMS marketing strategies here at Just Ingredients. In this role, you will be responsible for planning, executing, and optimizing end-to-end email and SMS marketing campaigns. This includes managing email and SMS databases, crafting engaging emails and texts, and leveraging technology to drive sales growth. These efforts may also play a key part in shaping our loyalty and retention strategies, ensuring long-term customer engagement and brand loyalty.

Key Responsibilities:

• Develop and execute email marketing campaigns to engage and retain customers, including segmentation, scheduling, and content creation
• Implement and optimize automated email campaigns, including A/B testing
• Familiarity with Klaviyo is a must. Bonus if you are familiar with Yotpo SMS
• Manage the creation, testing, and optimization of email templates, subject lines, and messaging to improve open rates, click-through rates, and conversions
• Build and maintain subscriber lists, ensuring compliance with GDPR, CAN-SPAM, and other relevant regulations
• Analyze email marketing performance metrics and KPIs to track campaign effectiveness and identify areas for improvement
• Implement A/B testing strategies to optimize email content, layout, and delivery times
• Collaborate with the design and content teams to create compelling visual and written content for emails and text messages
• Monitor and manage text message marketing campaigns, ensuring adherence to TCPA regulations and best practices
• Stay updated on industry trends, best practices, and emerging technologies in email and text message marketing
• Coordinate with cross-functional teams, including product, sales, and customer support, to align email and text messaging strategies with overall business objectives
• Continuously optimize email and text marketing strategies based on data-driven insights and customer feedback
  
  

Qualifications:

• Bachelor's degree or work equivalent in Marketing, Communications, Health & Wellness, or related field
• 3-4 years of experience in email marketing
• Proficiency in email marketing platforms (preferably Klaviyo) and SMS marketing platforms
• Strong understanding of email and text marketing best practices and regulations
• Experience creating and implementing campaigns, analyzing performance metrics, and optimizing strategies
• Excellent written communication skills, with knowledge of HTML/CSS for template customization
• Ability to collaborate with cross-functional teams
• Understanding of audience segmentation and targeting techniques
• Familiarity with A/B testing methodologies and CRM systems integration
• Analytical skills to interpret campaign data and derive actionable insights
• Strong project management skills and an ability to work under tight deadlines
  
  

Benefits:

• Competitive salary based on experience (FLSA Exempt)
• Medical and Dental Insurance
• Paid Time Off
• Monthly Gym Stipend
• Employee discounts
  
  

Just Ingredients is an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds and experiences who share our passion for health and wellness.

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