What are the responsibilities and job description for the Digital Marketing Manager position at Kids on the Move?
At Kids On The Move (KOTM), we believe in the power of connection—between families, communities, and the resources that help children thrive. For 40 years, we’ve supported families with programs that provide critical early intervention, therapy, and education. Now, we’re looking for a Digital Marketing Manager to help share our story and expand our reach through strategic digital marketing efforts.
As a Digital Marketing Manager, you’ll lead our social media, paid advertising, SEO, PPC, and email marketing strategies, ensuring KOTM’s mission reaches the right audiences. You’ll craft compelling content, optimize campaigns based on data insights, and develop automated marketing journeys that engage families, donors, and supporters. If you’re both creative and analytical and want to make a difference through digital storytelling, we’d love to connect with you!
Digital Marketing Manager Requirements & Responsibilities:
As a Digital Marketing Manager, you’ll lead our social media, paid advertising, SEO, PPC, and email marketing strategies, ensuring KOTM’s mission reaches the right audiences. You’ll craft compelling content, optimize campaigns based on data insights, and develop automated marketing journeys that engage families, donors, and supporters. If you’re both creative and analytical and want to make a difference through digital storytelling, we’d love to connect with you!
Digital Marketing Manager Requirements & Responsibilities:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
- 3-5 years of experience in digital marketing, with a focus on social media management, paid advertising, SEO, PPC, and email marketing
- Experience with Facebook Business Manager, Google Ads, Google Analytics, Google Tag Manager, and SEO tools (e.g., SEMrush, HotJar)
- Strong content creation skills (writing, design, and video editing a plus)
- Develop and execute targeted social media strategies across platforms, ensuring engagement and consistency
- Plan, implement, and optimize paid ad campaigns on Facebook, Instagram, Google Ads, and other platforms
- Monitor website analytics, track key metrics, and adjust marketing strategies based on data insights
- Design and manage email marketing campaigns and automated customer journeys
- Collaborate with the marketing team to align digital efforts with broader campaign goals
- Hybrid schedule (2-3 days in office)
- Salary: $55,000 - $65,000, based on experience
- Comprehensive benefits package, including health, dental, vision, and 401(k)
- Join a mission-driven team dedicated to empowering children and families
Salary : $55,000 - $65,000
