What are the responsibilities and job description for the PR Account Manager, Beauty + Wellness position at Lede Company LLC?
The PR Account Manager, Beauty Wellness will oversee and execute key priorities for clients in the beauty and wellness sectors. This role involves generating targeted media outreach to drive communications and media awareness through editorial placements (long and short lead), social media engagement, influencer partnerships, and high-impact PR strategies for product launches and events. The Manager will collaborate cross-functionally with team members and work closely with clients to ensure alignment on key initiatives. They will be responsible for managing multiple projects simultaneously while delivering strategies that meet or exceed communication goals and lead targets.
ROLES & RESPONSIBILITIES
- Consistently pitch and secure media coverage on behalf of clients
- Write, proof and edit a variety of PR and marketing materials
- Help develop compelling stories and draft compelling narratives on behalf of clients
- Lead client communications, programs and campaigns from planning to execution within the specified budget
- Pull and collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
- Deliver strong media coverage consistently producing high quality internal and external communications content
- Have strong connections with leading and emerging editorial talents
- Develop press relationships and manage contacts with key commentators, industry spokespeople and beauty and wellness influencers
- Oversee assistants to review client agendas, recap reports and clips
- Provide strategic counsel in collaboration with the account leadership as needed
SKILLS, EXPERIENCE & KNOWLEDGE
- 4 - 6 years of PR agency experience working with beauty and wellness brands; luxury experience is a plus.
- Comprehensive knowledge of the beauty and wellness industry, including trends and market dynamics.
- Demonstrated success in securing impactful media placements.
- Strong networking abilities with a proven capacity to build relationships with key influencers, media, and industry leaders.
- Exceptional project management skills, with a focus on organization and strategic planning.
- Superior written, verbal, and presentation communication skills.
- Excellent interpersonal abilities to foster collaboration and maintain strong professional relationships.
PERSONAL AND LEADERSHIP QUALITIES
- High energy, enthusiastic individual with a passion for communications and PR
- Results orientated
- Strong project management skills, ability to multitask, excellent time management and organization
- Outstanding written and oral communications abilities; including the abilities to elicit information, actively listen, dialogue freely, verbalize ideas effectively, highly comfortable public speaker
- Thrive in a fast-paced environment
- Exceptional relationship building skills, collaborative, able to work well with others.
- Comfortable in a start-up environment
- Some travel may be required on behalf of clients: 15-20%
REQUIREMENTS
- BS in relevant field
The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
ABOUT THE LEDE COMPANY
The Lede Company is a full-service public relations firm, specializing in entertainment. With dedicated Talent, Strategic Communications, Brand and Content divisions, we work to deliver brand strategy and measurable media results for a wide variety of clients. Our business centers on our expertise, relationships, and resources, all of which enable us to not just meet client expectations but exceed them. With a broad understanding of the new public relations landscape, The Lede Company utilizes its deep media and talent relationships in order to fully grasp TODAY’S CULTURE, and ultimately generate results.
