What are the responsibilities and job description for the e-Commerce Paid Media Specialist position at Maxwood Furniture?
Job Description
Job Description
Description :
Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home decor dreams to life with stunning, on-trend pieces.
We are seeking a new member to add to our e-Commerce team. Are you ready to be a part of something amazing?
Position Overview
We are looking for a data-driven advertising specialist who has the skills and creativity to help us optimize the advertising effectiveness for all of our ecommerce websites. The successful candidate will manage and optimize our advertising campaigns on Google, Meta, and other paid media channels on a daily basis. We are a quickly growing business and the right person can make a huge impact.
Primary Responsibilities :
- Plan, develop, and execute comprehensive paid media strategies to increase revenue using PPC, DSP, STV and more.
- Provide pay-per-click reporting and analytics daily / weekly / monthly through automated trackers.
- Work with marketing teams to understand brand tone, priorities, and objectives.
- Plan and ensure campaigns and creative are consistently deployed across a variety of different channels.
- Coordinate efforts with team members managing marketplace advertising campaigns (like amazon / wayfair etc).
- Execute A / B ad tests, collect and analyze data, identify trends / insights in order to achieve maximum ROI across paid channels.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor SEM campaigns
- Maintain knowledge on best practices, upcoming technologies, and advertising platforms.
Requirements :
At Least 4 years’ experience in E-Commerce advertising management. Specific Key skills we are looking for :
We are looking for a team player that displays the following competencies :
Benefits :
Ability to Commute : Daniel Island, SC 29492 (Required)
