What are the responsibilities and job description for the Digital Marketing Manager position at Meeting Professionals International?
ABOUT MPI
Meeting Professionals International (MPI) was founded in 1972 by a small group of visionaries who saw the need for a dedicated community to connect and support professionals in the meetings and events industry. Over the past 50 years, MPI has grown into the leading global association for event professionals, with over 60,000 members and community participants across 70 chapters and clubs worldwide.
MPI is more than an organization—it’s a hub for innovation, education, and connection. We empower our members with cutting-edge industry insights, networking opportunities, and professional development tools. From the World Education Congress (WEC) to specialized certifications, MPI equips event professionals to “run their show” with confidence.
We’re also a lean but mighty team of experts, passionate about what we do. We love solving challenges together and thrive in a collaborative, innovative, and fast-paced environment. We’re looking for a sociable, highly collaborative, fastidious organizer and a creative genius in content creation to join us in shaping the future of meeting and event marketing.
JOB PURPOSE
The Digital Marketing Manager is a dynamic role designed for someone who lives and breathes social media, content creation, and digital engagement. This individual will be responsible for developing and executing social media strategies, crafting compelling content, and using data-driven insights to optimize MPI’s online presence.
This is an opportunity to take ownership of MPI’s digital storytelling—from producing engaging social content to analyzing Google Analytics trends that inform broader marketing strategies. If you love creative problem-solving, are obsessed with audience engagement, and thrive in a high-energy, collaborative environment—this role is for you.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Social Media Strategy & Execution (50%)
Own and execute social media content strategies across LinkedIn, Facebook, Instagram, X, YouTube, and TikTok.
Develop and manage the social media content calendar, ensuring brand consistency and engagement.
Act as the community manager, engaging with followers, responding to inquiries, and fostering an active digital presence.
Create compelling multimedia content, including posts, graphics, short-form videos, and live content.
Stay ahead of social trends, platform changes, and emerging digital opportunities.
Coordinate with MPI’s external paid media agency to ensure alignment between organic and paid content strategies.
Collaborate cross-functionally to ensure unified messaging and campaign goals across all digital channels.
2. Performance Analytics & Data-Driven Strategy (20%)
Monitor and analyze Google Analytics, Meta Business Suite, and LinkedIn Insights to evaluate digital content performance.
Identify key trends and audience behaviors to refine content and social media strategies.
Translate analytics into actionable insights for the broader brand and marketing team.
Provide regular reporting on KPIs, ensuring our digital efforts are driving engagement and conversions.
Collaborate with the paid media agency to analyze performance data and continuously optimize campaign targeting and spend.
3. Content Creation & Video Production (15%)
Work closely with internal creative teams and external creative partners to develop impactful content.
Create short-form videos, reels, and motion graphics for social platforms.
Capture and create on-site event content, including behind-the-scenes coverage, interviews, and social media takeovers.
4. Additional Responsibilities (15%)
Collaborate with internal teams to align social media with overall brand initiatives.
Support influencer marketing and partnerships to amplify MPI’s brand voice.
Assist in optimizing MPI’s website content to enhance user experience and SEO performance.
Attend MPI events and industry conferences to create real-time digital activations.
Travel Required: 15-20%
EXPERIENCE
5 years of experience managing social media strategy, content creation, and analytics.
Strong proficiency in Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager.
Experience with video production, editing, and short-form content creation.
International marketing experience is a strong advantage.
Knowledge of SEO, SEM, and paid media campaign management preferred.
EDUCATION
Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
COMPETENCIES
Social Media Expertise – Deep understanding of platform algorithms, trends, and best practices.
Data-Driven Mindset – Ability to analyze key metrics and optimize marketing strategies accordingly.
Content Creation & Storytelling – Skilled in crafting engaging digital content.
Collaboration & Communication – Works effectively with cross-functional teams and stakeholders.
Adaptability & Innovation – Passion for staying ahead of digital trends and emerging technologies.
KNOWLEDGE AND SKILLS
Proficiency in Google Analytics, social media scheduling tools (e.g.,Meltwater, Sprout Social, Hootsuite), and email marketing platforms (Marketo).
Strong skills in video editing, graphic design, and visual storytelling (Canva, Adobe Suite, Premiere Pro) a huge plus.
Ability to interpret marketing data and recommend strategy optimizations.
Experience in managing influencer collaborations and partnerships.
WORK ENVIRONMENT & PHYSICAL DEMANDS
This is a remote position, but strong preference will be given to candidates based in Dallas, TX, where MPI is headquartered. Team members based in Dallas are expected to work in-office four days per month for collaboration and team meetings. Must be available to travel for events and conferences as required.
AMERICANS WITH DISABILITY SPECIFICATIONS
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hand and arms; climb stairs’; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
Work Environment: Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions. The noise level in the work environment is usually moderate. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
