What are the responsibilities and job description for the Senior Manager, Relationship Marketing Strategy position at Merkle?
Job Description:
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.
Job Description:
As Senior Manager, Relationship Marketing Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.
You will report into the Director of Customer Strategy. You should have a deep understanding of our client's business and strategic objectives. You'll appreciate the importance of strong relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will be nimble in solving for client problems. As a leader, your skills and experience in communicating strategy to get others to believe in the ideas that you present and follow that belief through to execution.
To be successful in this role you'll have a passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You must possess the ability to identify business growth opportunities and develop strategic recommendations to help grow client relationships.
Key Responsibilities
Location:
USA - Remote - Maryland
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.
Job Description:
As Senior Manager, Relationship Marketing Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.
You will report into the Director of Customer Strategy. You should have a deep understanding of our client's business and strategic objectives. You'll appreciate the importance of strong relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will be nimble in solving for client problems. As a leader, your skills and experience in communicating strategy to get others to believe in the ideas that you present and follow that belief through to execution.
To be successful in this role you'll have a passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You must possess the ability to identify business growth opportunities and develop strategic recommendations to help grow client relationships.
Key Responsibilities
- Lead the development of strategic omni-channel marketing plans.
- You will be the subject matter expert in digital marketing and CRM
- Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
- Develop trusted, long-term relationships with important client contacts and executives.
- Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
- Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans .
- Identify data points and measurements to show the impact of our approach and strategy on our client's business.
- Bachelor's Degree required.
- 7 years' experience in data-driven marketing – specifically CRM, email, online/offline media
- 3 years working in an agency or consulting firm.
- Experience developing solutions to support the sale of new services to clients.
- Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
- Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint.
- Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
- Average 20% travel (contingent on comfort level of client)
- Work remotely from home or from one of our many offices within the continental US
- Flexible Vacation Policy
- Generous Medical, Dental and Vision Coverage
- 401k with company match
- 22 US paid holidays
- Career development and learning opportunities
- Inclusive work culture and focus on DEI
Location:
USA - Remote - Maryland
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Salary : $94,000 - $152,375
