What are the responsibilities and job description for the Digital Advertising Manager position at MISSION?
Position Overview :
The Mission team is looking for a strategic and growth minded Digital Advertising Manager to lead and execute our digital advertising initiatives across Amazon, Mission.com, and Walmart. The ideal candidate combines a strong analytical mindset with a data driven approach to optimize paid traffic strategies. This role requires expertise in managing cross channel campaigns, with a focus on driving measurable results, maximizing ROI, and supporting the Mission’s broader growth objectives within the company’s Digital vertical. This role will report directly to the Director of Digital.
Key Responsibilities :
Develop and Execute Comprehensive Advertising Strategies
Design, implement, and oversee multifaceted digital advertising strategies aimed at driving qualified traffic, amplifying brand visibility, and maximizing revenue across digital channels
Performance Analysis and Optimization : Continuously monitor and analyze campaign data to ensure alignment with specific goals and KPIs, implementing adjustments to enhance effectiveness and achieve optimal outcomes
Budget Management and ROAS / TACOS Optimization : Strategically allocate and manage budgets to maximize returns, ensuring that all spending is optimized to consistently meet or exceed ROAS / TACOS
Data-Driven Strategy and Content Refinement : Utilize insights from advertising data to inform strategic decisions, improve campaign performance, and enhance PDPs for better engagement and conversion
Testing and Audience Development : Conduct A / B testing, keyword research, and category analysis to refine targeting strategies, build highly relevant audiences, and enhance remarketing efforts for increased retention and conversion
In-Depth Reporting and Insight Delivery : Prepare and deliver detailed performance reports, translating complex data into actionable insights that support executive decision-making and inform broader business strategies
Cross-Functional Collaboration : Work closely with cross-functional teams, including marketing, sales, and product development, to ensure advertising initiatives are synchronized with overall brand goals and messaging
Industry Knowledge and Adaptability : Maintain a proactive approach to learning, staying current on industry trends, platform updates, algorithm changes, and emerging best practices in digital advertising to keep strategies at the forefront of innovation.
Qualifications :
5 Years of Digital Advertising Experience with Expertise in Paid Search : Extensive experience in digital advertising, with a strong focus on paid search strategy and execution across multiple platforms, demonstrating a deep understanding of industry trends and best practices
Advanced Proficiency in Amazon Advertising, DSP, Google Ads, Meta, and Walmart Connect : Expert-level knowledge of key advertising platforms, including Amazon Advertising, DSP, Google Ads, Meta, and Walmart Connect, with a proven ability to optimize for platform-specific metrics and outcomes
Proven Track Record in Driving Paid Search Strategy for Amazon, DTC, and Walmart : Demonstrated success in developing and executing paid search strategies that drive measurable results for Amazon, DTC channels, and Walmart
Exceptional Communication and Collaboration Skills : Excellent communicator with the ability to convey complex strategies and insights to stakeholders, and a team-oriented mindset that fosters collaboration across departments to achieve unified goals
Strong Project Management and Organizational Skills : Highly organized with the ability to manage multiple high-priority projects simultaneously, ensuring deadlines and goals are consistently met in a fast-paced environment
Proficient in Advanced Advertising Software and Analytics Tools : Skilled in using a range of advertising software and analytics tools to track performance, interpret data, and derive actionable insights that inform strategic decision-making skills
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