What are the responsibilities and job description for the Community Liaison - Business Development position at Partners in Home Care?
Seeking an outgoing, energetic person to come work for Western Montana’s largest locally owned non-profit home based care agency!
Job Summary:
The Communications Liaison plays a pivotal role in organizational marketing and outreach under the direction of the Manager of Business Development. This role fosters relationships and drives business growth for all our organizational service lines. This position will be responsible for creating and maintaining relationships with providers, senior living facilities, key stakeholders and the broader community. The ideal candidate will have a background in marketing and communications, excellent communication skills, and a passion for promoting quality patient care. This position requires travel throughout Western Montana, with approximately 75% travel time.
Essential Duties and Responsibilities:
Engagement and Relationship Building:
- Maintains strong relationships with healthcare providers, referral sources, senior living facilities, and community partners.
- Represents the organization at networking events, community functions, and industry conferences.
- Identifies new partnership opportunities and maintains a database of key contacts and potential leads.
Communication Strategy Development:
- Aids in executing internal and external communication plans to promote the organization’s services.
- Assists in creating content for newsletters, email campaigns, social media, and marketing collateral tailored to target audiences.
- Collaborates with the marketing team to ensure consistent branding and messaging.
Business Development Support
- Assists the Manager of Business Development in implementing strategic initiatives to increase referrals and revenue growth.
- Coordinates follow-ups and maintains communication with referral sources and clients to ensure satisfaction and retention.
- Assists in collaboration with other departments within the organization to ensure seamless communication and achieve company-wide goals.
Community Outreach:
- Participates, assists in development, and attends events, educational workshops, and presentations for healthcare providers, patients, and community groups when needed.
- Acts as a liaison to community organizations and advocates for the organization’s mission and services.
Qualifications:
- Experience in Communications, Marketing, Business Administration, or a related field.
- 2 years of experience in engagement, communications, or business development, preferably in healthcare or related industries.
- Excellent verbal and written communication skills, with the ability to build rapport quickly.
- Proficiency in Microsoft Office, CRM software, and social media platforms a plus.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Familiarity with the home health, hospice, or medical fields is a plus.
Key Competencies:
- Interpersonal skills to build strong partnerships with diverse stakeholders.
- Creativity in developing innovative communication strategies and content.
- Self-motivation and adaptability in a dynamic environment.
- Ability to manage shifting priorities and needs.