Marketing Specialist

About Pride Solutions

Pride Solutions, based in Hutchinson, Minnesota, is a contract manufacturer specializing in plastic fabrication, UHMW compression molding, and electromechanical and mechanical assembly. Since 2002, we have delivered durable, high-performance solutions to various industries. Our four divisions—Pride Engineered Plastics, Pride Assembly, May Wes, and C&A Pro Skis—offer comprehensive manufacturing and assembly services, industry expertise, and cost-effective, quality-driven solutions. We leverage decades of experience to support OEMs and manufacturers with innovative products and exceptional service.

Role Description

We are seeking a creative and detail-oriented Marketing Specialist to support our marketing and sales initiatives. This role will collaborate with the Marketing Manager and Sales Team to develop, implement, and optimize marketing strategies that enhance brand awareness, generate leads, and drive sales. Responsibilities include digital marketing, social media management, graphic design, catalog production, and print marketing.

Key Responsibilities

-Digital Marketing-

• Assist with planning and executing organic and paid digital marketing campaigns
• Collaborate with Marketing Manager and Sales Team to develop strategies and tactics to meet business objectives
• Create engaging digital content, including blogs, videos, social media posts, and ads
• Assist with maintaining social media presence for Pride Solutions, May Wes, and C&A Pro (Facebook, TikTok, Twitter, Instagram, Threads, Youtube, LinkedIn)
• Ensure all content aligns with brand standards and resonates with target audiences
• Optimize website content to improve organic search rankings
• Provide data-driven insights to refine campaigns and enhance results
• Stay informed about industry trends, competitor activities, and emerging tools
• Assist with designing and executing email campaigns to nurture leads and re-engage customers, while monitoring metrics like open and click-through rates
• Collaborate with the Marketing Manager to maintain and update website content
• Perform other duties as assigned by the Marketing Manager

-Graphic Design-

• Design and create materials for print, digital platforms, catalogs, newsletters, tradeshows, photography, signage, and more
• Facilitate the annual catalog production process, including timelines, meetings, revisions, file preparation, and proof reviews

-Sales-

• Provide backup support to the Inside Sales Team by answering phones, processing orders, and suggesting upsell opportunities
• Stay informed about new products and market trends by collaborating with the Sales Team
• Build and maintain relationships with influencers, brand ambassadors, and sponsored athletes
• Attend trade shows to capture content for social media and marketing efforts, promoting the company’s products and services and engaging with potential customers

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience)
• 1-3 years of experience in digital marketing, print marketing, or related role
• Strong communication and customer service skills
• Strong attention to detail
• Social media strategy and content management
• Ability to work as part of a team and collaborate across multiple departments
• SEO/SEM knowledge
• Graphic design skills

Software Proficiencies

• Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat; familiarity with Premiere is a plus)
• Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Microsoft PC environment
• Paid advertising platforms (Google Ads, Meta Ads, Tiktok Ads)
• Familiarity with ERP Systems is a plus

Pride Solutions' Benefits

• Medical, dental, and vision insurance
• Disability and supplemental insurance
• Health savings account
• Group life insurance
• Voluntary life insurance options
• 401k
• Paid holidays
• Paid time off
• Professional Development Opportunity Program
• Employee discounts