Vice President of Marketing

Job Summary: The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies that align with the company’s business goals and objectives.
• Brand Management: Oversee brand positioning, ensuring consistent messaging across all marketing channels.
• Digital Marketing: Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation. Grow social media followings.
• Market Research: Conduct market research to identify trends, opportunities, and competitive landscape.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.
• Staff Management: Manage the marketing department staff, including hiring, training, and performance evaluations.
• Customer Feedback: Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.
• Collaboration: Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.  Provide support and marketing guidance for Operational VP’s and General Managers through collaborative experiences.
• Performance Analysis: Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.
• Public Relations: Manage public relations efforts, including media relations, press releases, and crisis communication.

Qualifications:

• Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.
• Skills: Strong leadership, strategic thinking, and analytical skills. Proficiency in digital marketing tools and platforms.
• Industry Knowledge: Experience in the automotive or heavy-duty truck industry is highly desirable.

Personal Attributes:

• Innovative: Ability to think creatively and develop innovative marketing solutions.
• Collaborative: Strong team player with excellent interpersonal and communication skills.
• Results-Oriented: Focused on achieving measurable results and driving business growth.

This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company’s marketing efforts to new heights.

**Applicants only - NO RECRUITERS**