Specialist, Social Media

The Tampa Bay Rays Communications Department is seeking a Social Media Specialist with working experience in the field. The ideal candidate will develop, publish and optimize content across the Tampa Bay Ray’s Social Media Portfolio (Tampa Bay Rays, Rays de Tampa Bay, Tropicana Field and Rays Raymond social media channels among others).

Duties and Responsibilities:

• Assist in the planning, ideation, creation, and publishing of content to Tampa Bay Rays social media accounts. This includes Facebook, Instagram, TikTok, X, LinkedIn, YouTube and other emerging platforms.
• Provide real-time in-game social media game coverage on all owned channels.
• Stay up to date with social trends, challenges, and features to ensure our content remains current and appealing.
• Assist in scheduling and implementing a daily/weekly/monthly social media calendar.
• Work closely with our in-house Creative team (consisting of videographers, photographers and graphic designers) to ensure a continuous flow of platform-optimized content.
• Create, edit, and curate compelling and shareable TikTok content that resonates with our fan base.
• Support the other Social Media Specialist in the day-to-day content publishing on social media platforms and ensure channel best practices are being met.
• Monitor relevant social conversation around the Tampa Bay Rays, MLB, and the current global landscape and lead community management efforts to continue engaging with and growing the audience.
• Work closely with corporate and community teams in the ideation and execution of relevant social media content/posts to highlight different aspects of the organization’s partnerships.
• Participate in the ideation and execution of content designed to drive revenue around promotional giveaway nights, ceremonies, theme nights and other marquee games during the season.
• Communicate and collaborate with league office on sponsored activations and content.
• Help nurture and grow our micro and macro-level influencer list.
• Work across teams to tag, track, and provide social media reports, reporting out trends and insights to internal departments.
• Assist with other duties as necessary.

Required Qualifications

• A Bachelor’s degree in social media, marketing, communications or related field.
• 3 years of experience managing social media accounts.
• Experience with Meta (Facebook, Instagram), TikTok, YouTube, LinkedIn, X and corresponding reporting/analytics. Must also have a pulse on emerging social platforms.
• Demonstrated ability to conceptualize and create unique social content.
• Ability to effectively communicate content needs to a creative team through detailed and timely briefs.
• Strong storytelling/copywriting/copyediting skills with the proven ability to write for social media.
• Experience working in the Adobe suite of products including Photoshop and Premiere.
• A creative mind, deep understanding of social trends and a passion for connecting with fans through innovative and entertaining content.
• Must be bilingual (Spanish/English) and fluent (spoken and written) in Spanish
• Working knowledge of MLB and the Tampa Bay Rays.
• Previous experience working in sports.
• Must be able to work nights, weekends, and holidays.
• Potential for occasional travel.