Media Supervisor- Route 66 Casino Hotel

Job Description

Join the dynamic team at Route 66 Casino Hotel as a Media Planner/Buyer! We're looking for a creative and detail-oriented professional to manage and execute our media buying strategies across various channels. As a key player in our marketing team, you will:

• Develop and implement effective media plans
• Collaborate with marketing teams to optimize campaigns
• Negotiate with media vendors to secure the best rates
• Monitor and analyze performance data to ensure maximum ROI
  
  

If you're passionate about media strategy and ready to make an impact, apply now!

Position Summary/General Description:

A Media Supervisor provides support for all corporate marketing, special events, advertising, and public relations programs.

Expectations:

• Adhere to Laguna Development Corporation (LDC) Core Values, Policies & Procedures.
• Act as a role model within and outside the casino.
• Maintain a positive and respectful attitude toward customers and co-workers.
• Consistently report to work on time prepared to perform duties of position.
  
  

Essential Duties & Responsibilities:

• Assist in the development and execution of the company’s advertising campaigns to promote awareness and build business.
• Support Public Relations & Advertising/Marketing in the development and execution of LDC’s marketing efforts including:
• Gather information to open projects for creative teams
• Clearly communicate and outline details related to marketing projects to marketing staff, vendors and in- house clients
• Organize in-house agency process and procedures
• Manage the creation of all advertising, collateral materials and in-house audio/video through the use of internal advertising agency and internal audio/video technicians.
• Review and approve, with the Director of Marketing and Marketing Manager, television, radio and print advertising prior to release.
• Oversee communication with vendors including printers, copywriters, producers, installers, talent and media to:
• Acquire quotes to competitively bid & award marketing projects as approved by manager
• Process purchase orders for all approved marketing projects
• Input invoices for payment and reviews billing for accuracy
• Meet departmental financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Supervise traffic of marketing projects to vendors, in-house clients and media.
• Send weekly broadcast schedules to media
• Distribute approved print and interactive ads to publications and interactive media vendors
• Communicate installation dates and locations to vendors for OOH and point-of-purchase signage
• Assign delivery locations and distribution of marketing materials and collateral
• Organizes in-house agency project work flow
• Maintain and distributes weekly project status sheets
• Provide updates on job progress and completion to vendors and in-house teams
• Organize marketing jobs to ensure all projects are appropriately filed and accessible to the marketing team.
• Write copy as needed for various marketing projects including radio spots, signage, print ads, billboards, etc.
• Supervise the implementation and execution of special events, casino and media promotions and any other marketing related special projects as needed.
• At all times maintain a courteous, positive and professional working relationship with all LDC personnel and the general public (e.g., clients and vendors).
• Work under pressure; maintain regular and punctual attendance including working odd and unusual hours, weekends and holidays.
• Maintain creativity, flexibility, and work under pressure.
• Maintain strong organizational and communication skills including time management and planning.
• Maintain strong writing skills.
• Maintain knowledge of casino operations.
• Maintain up to date knowledge and strictly adhere to the Pueblo of Laguna Gaming Control Board/Tribal Gaming Regulatory Authority rules and regulations, Federal controls, and State controls as they relate to the Marketing Department.
• Make analytical and professional decisions confidently an accurately.
• Read, write and speak English in order to respond to common inquiries from customers and/or co-workers.
• Actively participate in Management Development Leadership Series (MDLS) yearly.
• Actively participate in LDC Management Capacity Program as required.
• Perform additional duties and responsibilities as necessary or assigned.
  
  

Education & Experience:

• BA or BS Degree in Marketing or Communications or the equivalent combination of education and/or work experience required.
• Minimum 3 years’ experience working in creative, media or advertising agency preferred
• Casino experience preferred.
• Must have demonstrated leadership ability.
• Experience in working with advertising agency required.
  
  

Licensing & Certification:

• None.
  
  

Computer Equipment, Software, Machinery:

• Proficient in basic computer skills (e.g., Word, Excel, PowerPoint, Outlook).
• Proficient with basic office equipment (e.g., computer, photocopying and faxing).
  
  

Essential Physical Requirements:

• Requires employee to hear, sit, see, talk, and repetitively use hands the majority of the time.
• Requires employee to occasionally bend, crouch/stoop, stand, and turn/twist.
• Requires employee to occasionally push/pull, carry, lift, and slide/transfer 1-25 lbs.
  
  

Essential Mental Demands:

• Requires the ability to solve problems, organize, plan, make decisions, interpret data, read and write 51-100% of the time.
  
  

Supervisory Responsibilities:

• The job requires hiring, promoting, compensating, training, disciplining scheduling, apportioning work among employees, directing, appraising productivity, measuring performance, planning budgets and terminating employees.
  
  

Work Environment (inside/outside):

• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
  
  

Other Requirements:

• Must pass pre-employment alcohol/drug screen.
• Obtain and maintain a gaming license through the Pueblo of Laguna’s Gaming Control Board and must provide/maintain a valid New Mexico drivers’ license.