Community Outreach Coordinator

SUMMARY

The overall primary goal of our campus Community Outreach Coordinator is to strengthen relationships and expand our external partnerships for the Sholom. This role focuses on developing strategic connections within the healthcare and senior care industry to drive referrals, increase occupancy, and foster mutually beneficial collaborations. 

PRIMARY RESPONSIBILITIES

1. Outreach & Relationship Development

   1. Build and maintain strong relationships with referral sources, including healthcare professionals, senior care organizations, and community partners, to generate leads and increase occupancy.
   2. Develop and execute outreach strategies to promote Sholom’s programs and services, including cold calling and direct engagement with potential partners.
   3. Organize and host referral events, such as CEU seminars, networking sessions, and community engagement activities, to strengthen partnerships and increase awareness.
   4. Actively establish and maintain market awareness of Sholom as a preferred senior care provider throughout the Twin Cities.

2. Referral & Sales Support

   1. Support sales efforts by ensuring a seamless referral process and maintaining ongoing communication with potential residents, families, and referral partners.
   2. Conduct tours and provide information to prospective residents and their families as needed.
   3. Ensure each prospect receives exceptional service by offering a welcoming, informative, and responsive experience.
   4. Maintain prospect interest and commitments through consistent follow-up, documented in the CRM system.

3. Market Research & Strategic Planning

   1. Maintain a comprehensive understanding of the senior care industry, including independent living, assisted living, skilled nursing, home care, hospice, payer groups, and competitors' market positioning.
   2. Conduct annual competitive analysis to assess industry trends and Sholom’s market positioning.
   3. Identify and communicate marketing collateral needs to the graphic design team to support outreach efforts and increase occupancy.

4. Community Engagement & Customer Relations

   1. Serve as a resource for residents, families, and referral sources by providing educational materials and connections to community resources.
   2. Build positive, ongoing relationships with residents, families, and professionals to enhance Sholom’s reputation and engagement.
   3. Present the customer service module at new staff general orientation to reinforce a culture of hospitality and responsiveness.
   4. Maintain an up-to-date contact database and tracking system for outreach and engagement activities.

5. Marketing & Communications

   1. Develop and manage Sholom newsletters, social media updates, and other outreach materials to engage residents, families, and referral partners.
   2. Edit and produce the quarterly Sholom Newsletter, letters, and notices as needed.
   3. Regularly update and manage social media platforms to enhance visibility and community engagement.
6. Support various other Sales and Marketing responsibilities as needed.

JOB SPECIFICATIONS

Education, Experience and Credentials

• Associate Degree in Geriatrics, Marketing, Social Work or related field highly preferred, Bachelor degree preferred.
• One-year sales experience preferred, preferably in the senior living industry or, more specifically a continuing care retirement community. 
• Two or more years’ previous experience in geriatrics preferred.

Knowledge, Skills and Abilities  

• Excellent interpersonal, collaboration, and relationship building skills to effectively work with a diverse group/variety of people and personalities, including developing relationships with vendors, Board members, family members, volunteers, external organizations, and staff.   
• Able to plan, prioritize, coordinate, and manage own work.  Able to work unsupervised, make decisions and solve routine problems independently, effectively and creatively.
• Strong computer skills, including Microsoft Word, Excel, Outlook, Internet and CRM lead tracking systems and other applications.
• Understand and maintain confidential nature of organization and client information, including and in accordance to HIPAA regulations.
• Work as an effective and proactive team-player; understand the importance of supporting the organization, residents, tenants, customers and other Sholom employees.
• Able to display high levels of customer service, responding promptly and thoroughly to the inquiries and needs of individuals both internal and external to the organization in accordance with our PROUD standards.
• Self-motivated, fast learner, show leadership and initiative, willing to call new organizations and bring results. 
• Able to develop and give presentations to large and small groups of individuals inside and outside the organization. Able to use media software to enhance presentations, as appropriate.  
• Able to manage multiple long and short-term projects simultaneously, meeting all related deadlines.
• Proficiency in Microsoft Office skills, including Word, Excel, PowerPoint, and Outlook. 
• Able to follow Sholom safety guidelines in all duties and responsibilities.
• Ability to demonstrate effective written and oral communication.

PHYSICAL REQUIREMENTS NECESSARY TO PERFORM THIS JOB

• Perform light work, with occasional or negligible lifting of objects weighing up to 20 pounds.
• Push and move wheelchairs with residents of all weights and sizes for short and long distances.
• Able to provide tours of the campus, frequently standing and walking around office/building repeatedly throughout the day.
• Communicate clearly and effectively both orally and in writing to all levels of people inside and outside the organization, including possessing good English speaking skills, fluency and understandability.
• Able to effectively use office equipment to review and create information.
• Work at a desk for extended periods of time and perform hours of work at a computer. 
• Able to work a flexible work schedule, nights and weekends as required including attending events/meetings as needed.
• Access to reliable transportation to ensure attendance at regular public relations and outreach events.

TOOLS AND EQUIPMENT USED

• Use telephone, computer and standard office equipment. 

WORK ENVIRONMENT

The work environment is primarily indoors, however may be outdoors for public relations events. The incumbent must be flexible about switching positions quickly in order to respond to the needs of potential clients, tenants and residents.   

This job description does not necessarily list all the functions or accountabilities of the job.  Employees may be asked by management to perform additional duties and tasks.   Management reserves the right to revise and update job descriptions at any time.  

Sholom is dedicated to the health and safety of its residents, family members, and team members. All offers of employment are contingent upon successful completion of relevant background, employment verification and TB tests, and using designated PPE where and when required.

Sholom is an Equal Opportunity/Affirmative Action Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.