Marketing Analyst

Simon & Schuster, LLC, is looking for a Marketing Analyst to help grow the highly successful Pimsleur language learning subscription business. This role is crucial in driving data-driven marketing strategies and optimizing campaign effectiveness across web and in-app campaigns.   Responsibilities: The Marketing Analyst will bring analytical expertise and strategic thinking, dissect complex data sets, and provide actionable insights to support the growth of the Pimsleur brand. Key responsibilities include: Support the Marketing Team: Collaborate with marketing team members to define test strategies, analyze and interpret web and in-app campaign data, provide insights that influence future testing and strategies to improve acquisition and retention goals. Data Analysis: Analyze key performance indicators such as CVR, CPA, ROAS, etc. to evaluate the effectiveness of campaigns and tests. Media Mix Modeling: Implement and manage Media Mix Modeling to optimize budget allocation across various marketing channels. Multi-Touch Attribution: Develop and maintain multi-touch attribution models to measure the effectiveness of different marketing touchpoints. Customer Insights: Analyze customer data to uncover insights that will drive customer acquisition, retention, and engagement strategies. Reporting: Create detailed reports and data visualizations to communicate findings and recommendations to stakeholders. Data Collection and Management: Gather detailed technical requirements for marketing initiatives. Communication with Developers: Effectively communicate requirements to the development team to ensure the data is accurate, clean, and properly organized for analysis. Own Data Dictionary: Maintain and update our data dictionary to ensure consistency across platforms and clarity across teams.   Skills Required: Experience: 5 years of experience in a marketing analyst or similar role, preferably within a subscription-based business including web and mobile data. Event-Driven Analytics: Expertise in event-driven analytics to gather actionable insights from user interactions and events. Technical Skills: Strong proficiency with Google Analytics 4. Experience with a Customer Data Platform (CDP) like Amplitude, and a Mobile Measurement Partner (MMP) like Kochava preferred. Data Visualization: Transform complex data into clear, actionable insights through charts, graphs, and dashboards using tools like Looker. Analytical Mindset: Strong analytical skills including data structuring, quantitative reasoning, and mathematical analysis to examine and interpret data. Communication: Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders. Problem-Solving: Strong problem-solving abilities with a proactive approach to identifying opportunities for improvement. A/B Testing: Experience with A/B testing tools like Convert or Optimizely to help define which metrics should be measured and ensuring requirements are captured. Data Automation: Leverage programming languages (e.g., Python, VBA, etc.) to clean and process large datasets, and conduct advanced analysis. Education: Bachelor’s degree in Data Science, Marketing, Business, or a related quantitative field.

Salary : $80,000 - $90,000