What are the responsibilities and job description for the Brand Marketing Manager position at Skullcandy?
As the Brand Marketing Manager at Skullcandy, your role centers on overseeing the diverse needs of the brand's business, retailers, and end consumers, crafting strategies that significantly boost business growth. A key focus lies in spearheading sports marketing initiatives in collaboration with brand ambassadors and partners to establish the brand as a valuable contributor to our key communities. We seek a seasoned brand strategist adept at crafting compelling consumer communications, deeply rooted in digital expertise, and intimately connected with the cultures of Skate, Snowboarding, and Surfing. This individual should possess a knack for innovation, employing a hands-on, creative approach to elevate the Skullcandy brand among our Active Youth target demographic. Acting as a pivotal liaison between external partners, marketing teams, Demand Creation, Digital Marketing, Channel Marketing, Consumer Marketing, International counterparts, and our broader network, this role plays a critical function in driving the brand's success.
In essence, being the face of a brand to external partners entails maintaining strong relationships, upholding the brand's integrity, fostering collaboration, and ensuring that partnerships contribute positively to the brand's growth and objectives.
Primary Responsibilities
- Work with the Senior Director, Brand to determine goals, strategies, and tactics to be used in support of brand positioning, driving sales and building brand awareness for Skullcandy globally.
- Brand strategy development with a key emphasize on laddering up to outlined brand goals. A forward-thinking and relevant attitude to be top of mind for consideration with our target consumers. Responsible for long term strategic programing and positioning for the follow;
- Owner of sports marketing programing to support campaigns, product messaging and company initiatives. Provide comprehensive launch plans, communicating a holistic view of positioning to our partners, outlining tactics, deliverables and scheduled support. This management includes but is not limited too;
- Manage the roster of Athletes Ambassadors serving as the main conduit and point of contact for our network of relationships and partners. This management includes but is not limited too;
- Lead strategic, endemic media partnerships with external groups in Skullcandy 3 key disciplines: Skate, Snowboarding, and Surf. Focus on community activations, content development and annual programing for consistent media presence for Skullcandy.
- Serve as a hub for Brand communication for our internal teammates, international counterparts as well as our external partners.
- Proactively identify new and emerging trends and make strategic recommendations on relevant industry happenings and consumer behaviors, cultural moments and/or leading brands to help expand creative content plans and improve brand awareness. Intent on keep Skullcandy at the for front of consideration with our target consumers and audience.
REQUIRED SKILLS AND QUALIFICATIONS:
- Education: Bachelor's degree in Marketing, Business or Communications preferred.
- Experience: Minimum 2-5 years in Brand, Event or Ambassador related marketing roles.
- Strong leadership and consensus building skills
- Self-starter, highly motivated, organized, proactive, with strong communication skills.
- Creative problem solving; things don't always go right we need a plan to move forward.
- Travel for this position is required
- Able to work well cross-functionally with all levels in the organization.
- Polished presentation and interpersonal skills.
- Budget management, planning as well as tracking spend live.
- Top-level business management, interpersonal, and facilitation skills.
- Needs good knowledge of Microsoft Suite.