What are the responsibilities and job description for the Digital Marketing Associate position at SoTalent?
A staffing agency has established a partnership with a regional medical facility located in a rural area. The facility is committed to delivering comprehensive healthcare services to its local community. They are currently seeking a skilled Digital Marketing Specialist to enhance their marketing efforts and expand their digital footprint.
Role Overview:
The Digital Marketing Specialist will be instrumental in implementing and managing digital marketing strategies aimed at promoting the medical facility's services, fostering community interaction, and improving patient engagement. This role requires 20 hours of onsite work per week, demanding a highly organized, creative individual with expertise in digital content and campaign management.
Core Duties:
- Create, schedule, and publish engaging content across various social media channels.
- Manage and update the organization's website with current information, events, and service details.
- Develop and distribute email newsletters and promotional campaigns.
- Collaborate with management to produce digital content that aligns with the organization's mission and values.
- Monitor and analyze performance metrics using tools like web analytics and social media insights to optimize content and campaigns.
- Assist in the creation of print and digital marketing materials, such as brochures and advertisements.
- Ensure all digital marketing activities comply with relevant privacy regulations and healthcare communication standards.
Required Skills and Experience:
- Minimum of two years of professional experience in digital marketing, communications, or a related field.
- Proficiency in digital marketing tools, including content creation, email marketing, website management, and social media scheduling platforms.
- Strong written and verbal communication skills.
- Knowledge of SEO best practices and basic graphic design principles.
- Ability to work independently, manage time effectively, and meet deadlines.
- Experience in a healthcare or non-profit environment is advantageous.
Work Arrangement:
- 20 hours per week.
- Onsite work during standard business hours at the medical facility.
Salary : $24,000
