What are the responsibilities and job description for the Marketing Administrator position at Southeast Industrial Equipment, Inc.?
The Marketing Administrator will be contacting qualifying leads brought in by marketing for sales. Candidates should be comfortable calling customers, should be able to communicate effectively with the public and follow through with minimal direction.
Measurable KPIs:
- Increase lead-to-quote ratio from 19% to 23%
How to Measure Success:
- Lead-to-quote ratio is trending towards 23% and beyond
- Quote-to-close ratio is trending towards 30%
- Average marketing revenue is trending upward month over month
Job Description:
- Contact and qualify all incoming marketing leads before sending them to the appropriate sales team
- Learn ways to effectively qualify inbound leads and communicate effectively.
- Monitor and qualify Lead Forensic leads
- Explore prospect pain points to share where SIE can add value and solve business challenges.
- Conduct research and share intelligence with the sales team on prospects’ needs and concerns.
- Schedule appointments to connect qualified buyers with the sales team.
- Log all activities in CRM
- Alert sales team when current customers may be searching for new solutions.
- Maintain data integrity and add new contacts
- Be a liaison from the sales team to the marketing team to provide campaign feedback.
Job Type: Full-time
Pay: $15.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- No weekends
Work Location: In person
Salary : $15
