Audience Development Editor

Job Title: Audience Development Editor

Status: Full-Time, Non-Exempt

Reports To: CEO/Publisher

Department: Administration

Supervisory Responsibility: No

POSITION SUMMARY

The Audience Development Editor will develop and execute strategies and tactics to grow and engage our audience

across digital and traditional platforms including our websites, newsletters, social media, email, and live engagement

events. This role is responsible for expanding the reach of The Lakeville Journal and The Millerton News by analyzing

audience behavior, optimizing content distribution, and identifying new opportunities for engagement.

Working closely with the newsroom and business teams, the strategist will monitor audience and industry trends,

implement innovative strategies for audience acquisition and retention and collaborate on new products and initiatives

to drive readership growth.

KEY RESPONSIBILITIES

• Ensure that LJ/MN content is visible on multiple platforms beyond our direct channels, selecting, writing and

editing content as appropriate to reach the widest and most relevant audience.

• Collaborate with the newsroom to select and promote stories across digital channels, including web, email, and

social, writing as needed for various channels.

• Write promotions, including social media posts for news articles and other content.
• Implement and develop best practices for email acquisition and engagement.
• Analyze key performance metrics to make data-driven recommendations.
• Work collaboratively with newsroom, design/production, advertising, and management teams to align audience

growth strategies with organizational goals.

• Create and execute engagement initiatives, such as interactive content, surveys, community-driven events
• Monitor audience trends in our communities and across the industry to identify opportunities for growth.
• Stay current with industry trends and emerging technologies to best serve LJ/MN readership
• Perform other duties as needed.

EDUCATION & SKILLS

• Experience in Journalism, Communications, Marketing, or related field is mandatory.
• Experience with social media strategy, email marketing, or audience analytics preferred.
• Strong interest in digital media and communication.
• Familiarity with Google Analytics, social media insights or email marketing platforms
• Ability to develop and test creative audience engagement tactics
• Ability to balance strategic thinking with hands-on execution
• Ability to work with others within and outside the organization in a professional and team-spirited manner.
• Ability to write and communicate clearly and persuasively.
• Experience managing complex projects from initiation to completion.
• Flexibility with projects and assignments as the organization needs required.

PHYSICAL/ENVIRONMENTAL REQUIREMENTS

• The ability to sit, stand, walk and lift a minimum of eight pounds is required

• May be exposed to chaotic, noisy work environment, particularly at deadline

Job Type: Full-time

Pay: $50,000.00 - $52,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: In person

Salary : $50,000 - $52,000