What are the responsibilities and job description for the ECONOMIC DEVELOPMENT MARKETING AND COMMUNICATIONS COORDINATOR position at Town of Chapel Hill?
The Town of Chapel Hill is looking for a marketing and communications pro to advance our Economic Development and Strategic Communications goals.
We’re looking for someone who can:
- Craft clear messages and tell great stories
- Make great pitch decks and creative social graphics
- Create catchy videos and take compelling photos
- Work as part of a team and be self-directed
If this sounds like you, learn more about the position and how to apply at www.townofchapelhill.org/jobs
In addition to the application and supplemental questions, we are asking that you submit a portfolio or a representative examples of your work. Please note, this posting may close without notice, first round of application screening will begin January 21, 2025.
The purpose of this position is to support the Town’s Economic Development Department by effectively communicating about program and projects, designing print and digital creative collateral, and developing awareness campaigns to advance strategic goals and priorities. This position exists in an internal agency/client framework, reporting to the Strategic Communications Director (Agency Director) and responsible to the Economic Development Director (Primary Client).
All responsibilities are carried out under the joint direction of the Strategic Communications Director and the Economic Development Director.
Content Creation and Coordination
- Create effective and engaging print materials for various outlets, including brochures, reports, advertisements, etc.
- Create effective and engaging digital content for various platforms, including videos, slide decks, webpages, and social media posts.
- Continually assess and improve both print and digital content, based on results, best practices, and emerging trends.
Promotional Campaign Development
- Develop and deploy short- and long-term awareness campaigns so that local communities and constituents understand the department’s programs and projects
- Develop and deploy short- and long-term awareness campaigns so that state, national, and international audiences understand Chapel Hill’s unique value proposition
- Effectively use a variety of marketing tactics and storytelling techniques to bring attention to current businesses, attract new businesses, and foster job growth.
Media Monitoring and Ad Buys
- Monitor both traditional and social media coverage for public sentiment, emerging issues, and engagement opportunities
- Create deliverables for a variety of media buys, including radio spots, print ads, and written sponsored content
- Assist with media inquiries, in close collaboration with the Town Media Relations Manager and Economic Development staff
Teamwork and Collaboration
- Positively contribute to both Economic Development and Strategic Communications teams, and overall Town of Chapel Hill team
- Collaborate with both internal marketing and communications staff in other Town departments and external marketing and communications staff from community partners
- Other duties as assigned.
Media Monitoring and Ad Buys
- Monitor both traditional and social media coverage for public sentiment, emerging issues, and engagement opportunities
- Create deliverables for a variety of media buys, including radio spots, print ads, and written sponsored content
- Assist with media inquiries, in close collaboration with the Town Media Relations Manager and Economic Development staff
Teamwork and Collaboration
- Positively contribute to both Economic Development and Strategic Communications teams, and overall Town of Chapel Hill team
- Collaborate with both internal marketing and communications staff in other Town departments and external marketing and communications staff from community partners
- Other duties as assigned.
Qualifications:
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field
- 2-3 years’ experience in marketing, communications, content creation, or a similar role, preferably within an economic development or government context.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Expertise in using design software, social media platforms, content management systems.
- Proficiency in photography and video editing and production
- Ability to work independently and as part of a team, managing multiple projects and deadlines.
Preferred Qualifications:
- Experience working in local government or a similar public sector environment.
- Familiarity with the local business community and economic development landscape.
Salary : $60,264 - $72,000
