What are the responsibilities and job description for the Digital Strategy and Marketing Manager position at University of the Incarnate Word?
Position Information
Position Title
Digital Strategy and Marketing Manager
UIW Mission
University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.
Position Summary
The Digital Strategy and Marketing Manager is responsible for creating, managing, and reporting on Search Engine Marketing (SEM) and paid web content to include multimedia, graphics, video, social media, landing pages, marketing partnerships, and advertising elements. The strategic goal of this position is to showcase the UIW story and recruit prospective students for all academic levels and programs. The Digital Strategy and Marketing Manager reports to the Sr. Director of Enrollment Services.
Benefits
UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents. Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program (EAP), wellness programs, employee discount program, Public Service Loan Forgiveness (PSLF) eligibility and more! Please refer to the Human Resources webpage for additional details on our benefits and eligibility.
Job Duties
Job Duty Name
Digital Marketing
Description of Job Duties
- Conceptualize and build effective paid search engine marketing campaigns through Google Ads, paid social platforms and other SEM tools with graphics and ad copy.
- Target selected audiences through paid campaigns using available tools on social media and other digital sites.
- Design and maintain brand elements for marketing pieces, internal documents, web, social media, emails, online ads, and landing pages.
- Implement designated digital strategies through established interdepartmental and external partnerships to meet enrollment objectives.
- Stay up-to-date with the latest technology and best practices.
- Monitor competition for insight and new options.
Job Duty Name
Content Development
Description of Job Duties
- Write and manage the creation of promotional messaging, graphics, print, video and other content elements to support marketing and enrollment strategies on all platforms.
- Update content, graphics, and multimedia on university websites, landing pages, mobile, video and partner sites to grow user interaction and application conversions.
- Enhance search engine optimization through site content development, page setup, link strategies and other SEO tactics.
Job Duty Name
SEO Management & Website Support
Description of Job Duties
- Develop web functionality and content strategies with an enrollment focus and excellent user experience (UX) practices.
- Support website updates that reflect university programs, vision and mission, and improve SEM, SEO rankings and social media interactions.
- Implement tools and features to drive interaction on all devices.
- Manage and improve content for admissions and academic programs utilizing SEO and Google Analytics.
- Monitor and implement SEO improvements through web tools such as BrightEdge and/or Site Improve.
Job Duty Name
Collaboration and Reporting
Description of Job Duties
- Collaborate with university departments and outside vendors to execute digital marketing strategies and meet overall enrollment management goals.
- Work in conjunction with senior management to develop and guide strategic marketing enrollment plans.
- Manage the digital marketing budget through channels in conjunction with management.
- Review, analyze, and report on KPIs for marketing, social and advertising using proprietary tools and site analytics to show ROI and strategic goal effectiveness of various lead generation efforts.
- Contribute to the success of university special projects as assigned.
Job Duty Name
Social Media
Description of Job Duties
- Participate in social media strategy utilizing an array of sites and tools to enhance UIW visibility and drive traffic to the UIW websites, including enrollment social media posting and responding with interactive entries, photos, videos, and events.
- Collaborate with other team members on strategic processes.
- Perform other duties as assigned.
Qualifications
Knowledge Skills and Abilities
- Demonstrated creative skills portfolio with writing and design samples.
- Excellent working knowledge of graphic programs: Adobe Creative Suite: Photoshop, Illustrator, InDesign or similar applications.
- Expert skills in writing and editing promotional copy with adherence to a style guide and SEO practices.
- Strong proficiency in content management systems (CMS).
- Functional expertise with HTML, CSS.
- Proven skills in data collection, evaluation and reporting of web applications to attribute effectiveness across all digital marketing channels utilizing Excel for complex reporting.
- Ability to effectively manage multiple tasks, priorities and accomplish tight deadlines in a fast-paced environment and keep all projects progressing.
- Strong skills working collaboratively with a team or overseeing direct reports.
- Critical thinker with demonstrated ability to interpret guidelines, policies and procedures to fit fluid situations.
- Excellent oral and written communication skills.
- Excellent Microsoft Office skills with emphasis on Outlook, Word, and complex Excel functions.
- Ability to work effectively with individuals from diverse communities and cultures.
- Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.
Required Education
Bachelor’s Degree from an accredited institution. Note than an Associate Degree/60 college hours plus two (2) additional years of relevant experience will be considered in lieu of said education.
Required Work Experience
- Three (3) or more years of marketing experience to include at least two (2) years of digital marketing experience developing and implementing digital and social media advertising strategies.
- Two (2) years of experience posting interactive social media content over multiple digital marketing platforms.
Preferred Qualifications
- Bachelor’s Degree in Communications, Digital Marketing, Business, Marketing, Graphics or related field.
- Two years plus of hands on experience with SEO and Google Analytics.
Required Certifications, Licenses or Registrations
None specified.
Work Hours
Monday through Friday 8 a.m. to 5 p.m. with occasional extended hours or weekend work for special projects.
Physical Demands
None specified.
Posting Details
Posting Details
Posting Number
AS1904PO
Number of Vacancies
1
Job Type
Full Time
Job Category
Administrator (exempt)
Desired Start Date
03/01/2024
Position End Date (if temporary)
Reports to
Sr. Director of Enrollment Services
Salary
TBA
Open Date
02/12/2024
Close Date
Open Until Filled
Yes
Special Instructions to Applicant
EOE
UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).
Title IX
This position is considered a “Responsible Employee” under Title IX federal regulations and “Mandatory Reporter” under Texas state law and the UIW Sexual Misconduct Policy. As a Mandatory Reporter, this position requires you as the employee to promptly report any incident that you witness or receive information about Title IX violations. These reporting responsibilities are set out in the UIW Sexual Misconduct Policy.
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