What are the responsibilities and job description for the Email Marketing Analyst position at Webster Bank?
If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people first doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster's values, these set us apart as a bank and as an employer.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
Email Marketing Specialist
supports our day-to-day Marketing activities and plays a crucial role in executing our email marketing strategy. This role focuses on managing our email marketing channel and will be responsible for building out new automated email programs, geared towards increasing client engagement and conversion. The ideal candidate will have expertise in HubSpot and other CRM platforms with experience in developing and executing email automation programs.
Manage day-to-day execution of automated email program, ensuring timely and relevant communication throughout the lifecycle journey.Create and maintain audience segments for targeted personalized campaigns.Track, monitor, and analyze email performance and share key findings with stakeholders.Partner with data team to identify key data sources needed to build out new audiences / triggers, working cross-functionally to implement.Drive ongoing optimization through A / B testing.Manage existing email workflows - monitoring results and making recommendations for improvements.Support in creating engaging content that effectively communicates the value of our services and products.Stay up to date on email best practices / trends.Requirements :
2-4 years or relevant email marketing experience (B2B / B2C)Strong analytical skillsGraphic design experienceAbility to work effectively both independently and collaboratively within a team environmentStrong organizational skills with the ability to manage multiple tasks and meet deadlines
The estimated salary range for this position is $75,000USD to $97,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Salary : $75,000 - $97,000
