Graphic Design & Marketing Coordinator

Wings Etc., Inc. Job Description

Graphic Design & Marketing Coordinator

Full-Time Graphic Design & Marketing Coordinator

Overview:

This position requires producing a variety of marketing materials from digital and print ads, flyers, menus, billboards, mailers and promotional posters to signage, social media content, and videos and overseeing end-to-end social media planning, execution.

Responsibilities:

Graphic Design & Content Creation

Create and deploy assets for system-wide, Co-Op, and local store marketing needs.

Use Adobe InDesign, Photoshop, and Illustrator to produce layouts and graphics for both digital and print media, maintaining accurate versions for dates, markets, and pricing.

Edit video content using Adobe Premiere Pro for organic and paid media.

Work autonomously to develop compelling visuals and copy with minimal instruction, ensuring consistency with brand standards.

Oversee digital/print creation and file management reviewing project lists, clarifying details, developing brand-relevant creative solutions, presenting proofs, finalizing artwork, and distributing files.

Marketing & Social Media Coordination

Develop and implement social media strategies and campaigns in alignment with broader marketing

objectives, focusing on brand growth, engagement, and consistency.

Create, schedule, and publish engaging social media content across multiple platforms (Facebook, Instagram, etc.), using social media and reputation management software.

Coordinate with internal teams (e.g., operations, franchise support) and external partners (e.g., freelancers, media planners) to ensure cohesive campaigns and messaging across all touchpoints.

Deliver creative assets to advertising agency partner on schedule, ensuring franchisee approval is obtained beforehand to maintain alignment and efficiency.

Collaborate on email marketing initiatives, including automation workflows and campaign deployment (using platforms like SendGrid, Punchh, etc.), contributing to overall marketing efforts.

Required Qualifications:

Associate or bachelor s degree in graphic design, marketing, advertising, or a related field from an accredited college or university.

Minimum 5 years of professional graphic design and/or marketing & social coordination experience.

Demonstrated experience creating Meta (Facebook, Instagram) ads and posts, familiarity with current best practices.

General understanding of marketing automation/email platforms (e.g., SendGrid, Punchh) and basic web technology.

Proficiency with Adobe InDesign (70% of work), Photoshop (15%), Premiere Pro (15%), and occasional Illustrator work.

Experience with social media-facing photography and videography is a plus.

Additional Requirements:

Candidate must provide detailed examples of self-created work for clients/advertisers: graphic design, digital design, and video production that has been used in retail space, social media, digital media, and web content

Work Monday-Friday from Wings Etc. corporate office in Fort Wayne, Indiana, during regular business hours with occasional travel to restaurant locations or conferences

Benefits:

Quarterly bonus potential

Paid holidays

Paid time off

Health, Vision, Dental and Life Insurance

401(k) with company match

Company-provided phone

Mileage reimbursement for company travel

Flexible work environment