Marketing Executive

Job Description:

We are seeking a dynamic and results-driven Marketing Executive to join our team. As a Marketing Executive, you will play a vital role in shaping and executing our marketing strategies to drive brand awareness, engagement, and other measurable metrics.

Responsibilities:

• Develop, execute, and manage marketing campaigns that align with the company's goals and target audience.
• Plan and develop content for campaigns and drive brand engagement on social media
• Develop and execute effective digital marketing strategies across all social media platforms
• Be part of project management, creative development, campaign tracking and reporting
• Collaborate with sales teams to align marketing efforts with lead generation and conversion goals.
• Prepare regular reports and presentations to communicate marketing results and upcoming initiatives to senior management.
• Evaluate social trends to improve our current presence online.
• Monitor market trends and conduct competitive analysis to identify opportunities for differentiation and innovation.

Requirements

• Advanced/Higher/Graduate Diploma in Marketing or a related field
• Strong written and verbal communication skills.
• Excellent, up to date knowledge of major social media platform such as Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok
• Knowledgeable in organic social media content strategies to achieve reach, awareness, and other measurable metrics
• Understanding of content creation tools such as Canva, Adobe Creative Suite, or similar.
• Creative thinker with the ability to generate innovative marketing ideas.
• Detail-oriented and organized with strong project management capabilities.
• Ability to work collaboratively in a team environment and adapt to changing priorities.
• Independent and self-motivated individual