What are the responsibilities and job description for the Lead, Lifecycle Marketing position at Centerfield?
Hi, We're Centerfield.
Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.
If you are currently an active Centerfield employee, please visit our internal jobs board to submit your application.
The Opportunity...
Are you a savvy Lifecycle marketer looking for an exciting opportunity to shape campaigns and lifecycle strategies across our Business Services Division? Join our dynamic team and take charge of end-to-end creation, optimization, and execution of email and SMS marketing campaigns. Dive into strategic initiatives focused around increasing the LTV of a business customer.
\n- Campaign Development: Craft and execute top-notch email and SMS marketing campaigns for our insurance inquiring audiences inside of our ESP which is Iterable.
- Director Collaboration: Engage closely with the Director of Lifecycle to understand campaign requirements, strategize effectively, and implement campaigns with precision.
- Performance Analysis: Monitor and report campaign effectiveness using defined KPIs. Drive ideation for optimization and future steps based on data insights.
- Quality Assurance: Uphold a high standard of quality by delivering creatives and campaigns that undergo thorough QA testing.
- Cross-Functional Collaboration: Collaborate seamlessly with teams like Advertising Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success.
- Technical Expertise: Work cross-functionally to ensure the technical setup of email campaigns is accurate, providing the necessary information for success.
- Minimum 3-4 years of experience in a related role
- Attention to Detail: Meticulous attention to detail to guarantee well-built and well-tested marketing assets.
- Results-Driven: Consistently achieve impactful results through a data-driven approach, utilizing email best practices, segmentation, optimization, and deliverability strategies.
- Creative Thinker: Bring creativity and innovation to the table, suggesting enhancements for creative solutions, improved processes, and optimization.
- Project & Time Management: Skilled in managing processes and timelines, with experience multitasking in a fast-paced and dynamic work environment with a go-getter attitude and a proactive approach to problem-solving.
To learn more, visit us Here.
Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
As a reminder, If you are currently an active Centerfield employee, please visit our internal jobs board to submit your application.
For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.
Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Salary : $90,000 - $110,000
