Director, Operational Marketing

• Lead the operational marketing team, provides guidance, mentoring, and support to ensure the achievement of marketing goals and objectives.
• Manage, monitor, and support the ongoing optimization of key marketing initiatives including PropTech systems, AI, self-guided tours, social media, video communications platform, Bilt Rewards, resident referral online tool, local listings, etc.
• Implement strategy for online reputation, review management, and customer surveys including identifying goals, underperformance and implementing action plan to meet those goals.
• Analyze survey data to identify customer needs, market trends, and competitive insights, translating findings into actionable marketing plans.
• Collaborate with Windsor’s brand agencies to manage Windsor Marketplace (brand store), signage needs, and new creative requests.
• Understand Windsor’s crisis communication workflow and be able to coordinate efforts between Operations and Windsor’s PR agency when necessary.
• Collaborate with Windsor’s PR agency and Performance Marketing to implement and manage the company’s corporate social media strategy.
• Understand integration workflows and how marketing technology works within the larger tech and operational ecosystem.
• Collaborate with Learning & Development to develop a comprehensive training program for marketing programs ensuring adoption and ongoing optimization.
• Act as liaison between Marketing and Operations to create tools, adjust strategy and support as needed.
• Collaborate with cross-functional teams, including Operations, Revenue Management, and Learning & Development to align marketing initiatives with overall business strategies, resolve challenges, present possible solutions and ensure teams perform above standards.
• Understand key performance indicators and is adept at reviewing Power BI dashboards, analyzing metrics and reporting to create analysis and action based on the data.
• Participate in weekly operations meetings reporting on key initiatives, property performance, and identify areas of opportunity.
• Analyze property conversion applying knowledge of PropTech suite that may impact numbers along the funnel and offer prescriptive actions for improved performance.
• Oversee the planning and execution of marketing campaigns across multiple channels, including digital, print, social media, events, and public relations.
• Develop and maintain strong relationships with external partners, vendors, and agencies to ensure the successful execution of marketing programs.
• Stay updated on industry trends and best practices, bringing innovative ideas and strategies to enhance the company's marketing efforts.
• Build, manage, coach high-performing, results-oriented team.
• Additional duties as assigned.

QUALIFICATIONS, SKILLS AND EXPERIENCE

• Bachelor’s degree; and five to eight years’ experience in marketing or related experience in or outside industry; or equivalent combination of education and experience.
• Strong leadership skills with the ability to inspire and motivate cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Exceptional communication and presentation skills, with the ability to convey complex ideas and strategies effectively.
• Excellent understanding of marketing principles, techniques, and best practices across various channels.
• Excellent project management skills.
• Excellent organizational and time management skills.
• Excellent grammatical skills.
• Proficiency in marketing software and tools, including CRM systems, marketing automation platforms, and analytics tools.
• Working knowledge of Adobe Creative Suite, Canva, and other creative and design programs.
• Strong knowledge and experience with social media including Facebook, Instagram and Meta Business Suite.
• Working knowledge of Excel.
• Working knowledge of SmartSheets a plus.
• Working knowledge of Microsoft Teams and SharePoint platforms a plus.
• Working knowledge of project management software such as Monday.com, Basecamp, Smartsheets, Asana, Quip or Microsoft Planner a plus.
• Working knowledge of Google platform including Google Analytics, AdWords, My Business, Google Drive, Docs, Sheets & Slides a plus.
• Experience with web dev platforms such as WordPress and/or HTML a plus.