What are the responsibilities and job description for the Content Strategist position at Marketing Essentials?
Passionate about research and writing? Enjoy blending strategy with creativity? Appreciate and respect the value of working in a team environment to generate positive results for others? This position may be a perfect fit for you!
Our growing digital marketing agency is seeking a full-time Content Strategist. Responsibilities include researching and writing content in the form of blogs, white papers, web copy, videos etc. for a variety of different industries (never a boring day!) The ability to conduct interviews and personalize content to attract and capture the attention of readers is essential. The Content Strategist is a key component in developing the client's digital marketing program and the execution of results-oriented content.
Successful Attributes
- Ability to positively co-collaborate with appropriate team members to develop a high-performing content strategy and conversion optimization plan
- Facilitate the development of content strategies by leading team strategy sessions
- Monitor content strategies and make content recommendations based on data
- Ensure that content is optimized for search engines, sharing and distribution across channels
- Produce and publish blogs, email copy, case studies, website content, ebooks / white papers, social media content and more based on data, client and competitor information etc.
- Responsible for adhering to agile methodology and continuous quality improvement processes in all content development using standard operating procedures and quality control processes, including maintaining related standard operating procedures and quality control processes to improve client program performance and agency process/system
- Ability to research, identify and implement new content strategies, SEO tactics and, and process initiatives.
- Solid understanding of digital and traditional marketing and sales strategies and tactics
- Ability to juggle multiple competing priorities simultaneously, prioritizing and managing time accordingly and on budget
- Able to give constructive and helpful feedback to team members to help grow their skills
- Exceptional written & verbal communication.
- Ability to interact with clients and team members in a positive manner
- Highly organized and excessive attention to detail
- Passionate about learning and adapting to change initiatives
- Bachelor’s Degree in Journalism, Communication, English, or marketing and 3 years of relevant experience
Salary
Salary is determined based on experience and skills.
What You'll Love about Marketing Essentials
- Awesome Culture. An environment where people care about you as a person and want to help you reach your potential.
- Work that Stays at Work. We intentionally plan work capacity, so work is work, and your personal life is your personal life.
- Flex Time. Life happens and you need the ability to adapt your working hours to occasionally meet your personal needs.
- Virtual Work Environment. Work in the comfort and convenience of your home. All necessary hardware provided, as well as home office stipend. Want or need a little in-office time, we can make that happen!
- Rest & Relaxation. Having paid time off to do what you want, when you want it.
- Health Benefits. A flexible health supplement plan to meet your changing needs.
- Prepare for your Future. A retirement plan with a company match.
- Professional Development. A dedicated Growth Coach to help guide and support your professional development.