What are the responsibilities and job description for the Direct Mail Marketing Manager position at Oncourse Home Solutions?
At Oncourse Home Solutions (OHS), we are a people-centric organization. We do what is right for our people so they can do their best when serving our 1.4 million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
We’re innovators, dreamers, problem solvers, and community leaders. Our passion for empowering customers to confidently run their households is what drives us. When our clients need help with home maintenance, repair, or coverage, we’re there. This is what it means to be an Oncourse Super. Supers get it done. We sweat homeownership so our customers don’t have to. We view every day as an opportunity to step up, step out, and remind others that we’re in this together, to stay on course. That’s what it means to lead like a Super.
As a leader in the U.S., providing home warranty and home repair services, operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We partner with cities, utilities, insurance providers, retailers, financial service companies and member associations to help them maintain and protect their customers’ most important asset — their home.
We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. OHS is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
The Marketing Manager in this role will lead strategy and management of campaigns to execute and drive revenue growth through direct mail campaigns to new and existing customers. This is a key role on our team, responsible for both strategic direction and day-to-day optimization and execution of campaigns for our largest customer acquisition channel. In this role, you will partner with Business Intelligence, Operations, Finance, and other core Marketing functions to develop, execute, and measure campaigns that are the biggest drivers of growth for Oncourse.
This role can be located in one of our offices in Mt. Laurel, NJ or Naperville, IL. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (generally T-TH in office and M & F remote) is required. Some travel required up to 10%.
Responsibilities include but not limited to:
• Drive strategy for campaigns focused on new customer acquisition and cross-sell initiatives through the direct mail channel.
• Lead development and optimization of: targeting methodologies (data modeling, segmentation techniques, etc.), creative design, and execution
• Ensure accurate and up-to-date reporting on campaign effectiveness and performance to plan. Develop relationships with Business Intelligence, Data Science, and Marketing Operations to uncover insights, and refine reporting on performance, efficiency, and spend.
• Work closely with the Partnerships team to drive strategic direction and growth plans, along with regular performance updates.
• Partner with Marketing Operations, Production, and Creative Services to execute campaigns on-time and error-free.
• Own all budgeting for your campaigns, on an annual and on-going basis, to reflect performance as well as growth areas of additional spend and revenue
Experience and Qualifications for this role
• Minimum of 5 years of proven success planning, forecasting, and managing direct to consumer marketing activities across multichannel campaigns including both digital and print media.
• Hands-on experience with budgeting, forecasting, monitoring, and reporting.
• Proven strategic planning skills with the ability to assess risk and reward trade-offs to effectively capitalize on both current and future opportunities, and to develop successful marketing plans on a partner/market basis.
• Strong decision making and analytical skills to utilize data effectively to drive actions.
• Strong organizational skills and the ability to adapt to changing schedules and priorities.
• Excellent relationship building skills with strong and effective verbal and written communication skills.
• Effective Management skills with the ability to grasp the bigger picture and develop processes to achieve desired results.
• Self-starter, creative problem solver, persuasive, and thorough, and strong team player.
- Bachelor’s degree marketing, business or related discipline.
- Masters preferred.
• Proficiency in Microsoft and Google Suites
• Accomplished user of Excel and various project management software.
Competencies
Action Orientated - Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Approachability - Is easy to approach and talk to; spends the extra effort to put others at ease; can be warm, pleasant, and gracious; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener; is an early knower, getting informal and incomplete information in time to do something about it.
Boss Relationships - Responds and relates well to bosses; would work harder for a good boss; is open to learning from bosses who are good coaches and who provide latitude; likes to learn from those who have been there before; easy to challenge and develop; is comfortably coachable.
Business Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
Career Ambition - Knows what he/she wants from a career and actively works on it; is career knowledgeable; makes things happen for self; markets self for opportunities; doesn't wait for others to open doors.
Creativity - Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Decision Quality - Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
Communicate Effectively - Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.
