What are the responsibilities and job description for the Social Media Specialist position at Thom Browne, Inc.?
ABOUT US
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.
THE ROLE
We are seeking a Social Media Specialist to expand the current capabilities of our social media team.
Planning & Scheduling / Posting
- Collaborate with the social media team to organize social media content
- Follow directives from Social Media team to ideate new posts
- Liase with regional teams to ensure consistency across platforms
Content Creation Support
- Assist in implementing a thorough quality control workflow, encompassing elements such as optimized image resolution, video formatting, and platform-specific deliverables
- Assist in post-production processes for social media content by collaborating with photo / video editors and other relevant team members
- Knowledge of creative editing platforms like Photoshop is required
- Create supplementary social content (such as iPhone capture) for content productions and special projects
Community Engagement
- Monitor activity on social media channels and engage relevantly with comments, mentions, and messages per Social Media Manager's direction
Copywriting
- Craft concise copy for captions that reflects the brand's voice, taking into consideration character limits and audience preferences
THE IDEAL CANDIDATE
- 4-5 years' experience developing global social strategy across all key platforms and execution of campaign management
- Experience in a fashion retail brand, relevant editorial platform or consulting agency; omni-channel experience is ideal
- Proactive, results-oriented, strategic thinker with the ability to see the big picture, develop new ideas and think through creative solutions
- Knowledge of publishing processes for platforms including Instagram, X (Twitter), TikTok, Facebook and YouTube; general understanding of regional platforms such as WeChat, Weibo, RedBook, Line, Kakao
- Excellent written, verbal, presentation, and interpersonal skills; ability to communicate across multiple business segments
- Engaged, positive; comfortable with a fast-paced schedule in collaboration with a passionate in-house team
- Valid passport and ability to travel international and domestically up to 25% (est. 4-6 trips per year)
WHAT WE OFFER YOU
- Salary Range is $70,000 - $85,000 target bonus. Please note that compensation will be offered based on relevant skills and experience
- Comprehensive benefits package
- Classic Thom Browne Uniform
- 401(k) company match
- Diverse and inclusive working environment
Salary : $70,000 - $85,000
