Marketing Supervisor

SPECIFIC DUTIES AND RESPONSIBILITIES

• Supervise and coordinate the planning, organizing, and coordination of events and promotions within the facility to meet revenue goals and provide the highest quality of guest service.
• Supervise and coordinate the purchase of promotional items, giveaways, and support of emcee drawings via microphone system to both small and large live audiences.
• Participate in and monitor events overall. Ensures objectives and budgets are being met.
• Write copy and proofread all promotional materials, social media, direct mail, email campaigns, and website content.
• Assist with proofing variable data on all monthly mailers.
• Responsible for set-up of promotional games including kiosks and drawings.
• Plan and execute our email marketing campaign strategy to support promotions, events, new games, and special offers.
• Develop relevant, unique, and engaging content for our social media platforms.
• Monitor all social channels for guest feedback and responding as needed.
• Foster dialogue on our social platforms to create interactive relationships with our guests.
• Ensure website content is kept current.
• Work with our advertising agency to measure the effectiveness of our social efforts.
• Coordinate and traffic marketing projects with our advertising agency.
• Responsible for reporting and analysis of marketing campaigns as assigned.
• Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and special events.
• Generate necessary purchase requisitions and purchase orders to ensure all invoices are paid promptly.
• Meet with the Food and Beverage, Players Club, Security, IT, and Marketing departments on a regular basis to ensure all special events and promotions are being carried out properly.
• Assist with sponsorship and charitable contributions projects as assigned.
• Provide information and explain Players Club benefits, property amenities, & marketing programs to guests.
• Develop and build relationships with guests through excellent interpersonal skills and exceptional guest service.
• Promote the highest degree of quality guest service, both internally and externally.
• All other duties as assigned.

STANDARDS OF PERFORMANCE

• Ability to work in a fast paced environment and interact with internal departments.
• Understand and represent Turfway Park Racing & Gaming’s image and reputation both at work and at external functions.
• Excellent oral and written communication skills.
• Ability to lift up to 25 pounds.

EDUCATION, TRAINING, AND EXPERIENCE

• Bachelor’s degree in marketing, advertising, or similar and/or three years of experience in the field preferred
• Gaming experience preferred, but not required
• Supervisor experience preferred
• Guest service experience preferred
• Proficient with Microsoft Office
• Able to obtain a valid Racing License

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.  Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is expected to circulate throughout all gaming areas, including the smoking area, actively observing players and the functioning of machines.